Copy Lead, Enterprise

The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

About the role

We’re looking for a Copywriter to help define how Anthropic speaks to enterprise audiences. You’ll partner closely with the Art Director, Enterprise and the broader enterprise creative team, concepting and writing across campaigns, solutions pages, events, content, and performance marketing. The work spans many surfaces and channels, and each one requires nuance — a campaign headline isn’t a whitepaper intro isn’t a paid social line. You should know how to flex for each without losing the thread that makes it all sound like us.

You’ll also work closely with our Head of Copy to keep evolving Anthropic’s voice and tone guidelines through the enterprise lens. That means your day-to-day writing isn’t just output, it’s input into how the brand voice grows. This role sits inside the enterprise creative team and will eventually report into the Head of Copy and Content, so you’ll have a foot in both worlds: shipping enterprise work and shaping the broader writing system.

You can go deep in B2B and B2B-adjacent campaign writing, but are versatile enough to push craft across every format the enterprise team needs — long-form, scripts, product copy, events, social, and anything in between.

Responsibilities

• Write across the full enterprise marketing spectrum — integrated campaigns, industry solutions and product pages, event collateral, and performance marketing — adapting tone and format to each while keeping the voice consistent.
• Concept campaigns alongside art directors and the Art Director, Enterprise, bringing ideas to the table and representing your work with skilled executive presence.
• Translate complex product capabilities and customer outcomes into language that’s clear, specific, and actually interesting to read.
• Partner with enterprise marketing to turn business goals and audience insight into copy that works for the brand and for the funnel.
• Work with the Head of Copy to evolve voice and tone guidelines, using enterprise work as a proving ground for how the brand voice stretches across audiences.
• Write for multiple enterprise audiences and know what changes and what stays fixed when you move between them.
• Hold a high bar for every line. Edit your own work ruthlessly and give sharp, useful feedback on others’.

You may be a good fit if you

• Have 10+ years experience in breakthrough B2B and B2B-adjacent campaign development and copywriting — headlines, manifestos, campaign lines that sell an idea — with real breadth across the rest of the craft: long-form, scripts, product and UX copy, social, events, and performance.
• Have a portfolio with range, spanning from brand to enterprise — campaigns, product and solutions copy, events, and performance — with a consistent voice running through all of it.
• Think conceptually. You can take a brief and come back with an idea, not just a draft.
• Are a leader-doer. You uphold a high bar, directing with creative judgment and taste, but stay hands-on. You can set the vision and also do the work — not just direct it from a distance.
• Have written for enterprise, B2B, and developer audiences and know how to make technical subject matter feel human without dumbing it down or losing the people who actually build with it.
• Can flex between brand-building work and performance-driven work without treating one as more important than the other.
• Have partnered closely with art directors and designers and know how copy and visuals build on each other.
• Care about voice as a system — you’ve contributed to or built tone guidelines, messaging frameworks, or writing standards before.
• Can manage multiple workstreams in a fast-moving environment without the quality slipping.