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Brand Designer, Product Launches

Join Figma as a Brand Designer to shape visual storytelling for product launches and collaborate with a diverse team.

Location
San Francisco, CA • New York, NY • United States
Compensation
$127k–$269k/yr
Level
mid
Type
full time · Hybrid

Posted by employer 1 month ago

First seen on Joblaze 1 month ago

Last verified on the company career page 22 hours ago

Skills & Technologies

Not disclosed in this posting: years of experience, visa sponsorship.

Benefits

401k Match Equity/Stock Options Paid Time Off Health Insurance Mental Health Support Parental Leave

Joblaze summary

In this role, the Brand Designer focuses on transforming complex product strategies into compelling visual narratives for major launches. Key skills include proficiency in Figma and a strong understanding of composition and pacing, particularly in motion design. This position is well-suited for a designer with a storytelling mindset and experience collaborating across various teams. Figma emphasizes a culture of growth, making it an ideal environment for those eager to innovate and refine their craft.

Joblaze insights

  • Listed about a month ago — first seen on Joblaze August 15, 2026. Last confirmed on Figma's careers page October 8, 2026.
  • Salary band is below the typical range for Design roles (median ~$169,500).
  • Starts above 42% of 33 comparable mid design roles in United States that list Figma we track (median $140,000 across 25 companies).
  • Figma appears in 55% of 111 comparable mid design roles in United States.

Quick facts

Is the Brand Designer, Product Launches role remote?
It's hybrid — Figma expects some on-site time in San Francisco, CA • New York, NY • United States.
What's the salary range?
Figma lists $127,000–$269,000 for this role.
Where is the role based?
Figma is hiring for this position in San Francisco, CA • New York, NY • United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: Figma.
What seniority level is this role?
Figma targets mid-level candidates for this position.
Is this full-time or contract?
Full-time for this Brand Designer, Product Launches role at Figma.

From the original posting

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for a Brand Designer who can establish a clear visual direction for product storytelling and drive it through to execution: someone with a narrative mindset expressed visually, who can turn complex product strategy and feature detail into a story people actually feel for major product launches.

You'll partner closely with product marketing, strategists, copywriters, designers, product designers, and motion designers to create storyboards, styleframes, and visual directions that translate product strategy and features into captivating stories across launches and key product moments.

This role is ideal for a designer who thinks in stories, loves the intersection of design and motion, and wants to shape how Figma's product shows up in the world, with clarity, emotion, and craft.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

  • Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story
  • Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches
  • Help evolve Figma's visual storytelling system and apply it consistently
  • Own visual direction on launch storytelling projects from early concepting to final delivery
  • Push new visual formats and directions; don't just execute the existing playbook
  • A portfolio that shows strong visual point-of-view carried through to finished execution, across mediums, with examples of styleframes, storyboards, and concepting; spec work with fake brands or products is welcome
  • A background distilling a business or strategy brief down to a single compelling idea, and driving that idea forward into execution
  • Experience collaborating with motion designers, production teams, product marketing teams, and product design teams
  • A strong sense of composition, color, and pacing, especially in motion contexts, used in service of clarity, not abstraction
  • Proficiency in Figma (After Effects a plus, but not required)

While it's not required, it's an added plus if you also have:

  • Ability to create basic animations or motion tests independently
  • Interest in researching and experimenting with new tools, workflows, and technologies
  • Experience working on product launch films, explainer videos, or product walkthroughs
  • Ability to translate strategic complexity and feature detail into a story worth telling
  • A genuine understanding of and connection to Figma's values and mission — someone who is curious about the product and passionate about understanding it
  • Comfortable setting visual direction and seeing it through, driving the work autonomously when needed
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Annual Base Salary Range:
$127,000—$269,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Standard company text repeated across Figma's postings is omitted here.

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