Brand Events Manager
Own the strategy and execution of brand-focused events at Figma, enhancing community engagement through in-person experiences.
Posted by employer 5 days ago
First seen on Joblaze 4 days ago
Last verified on the company career page 1 day ago
What you'll build
- Develop and execute brand events
- Lead end-to-end production of brand events
- Collaborate with brand creative team
- Develop and manage relationships with external partners
- Track and report on event performance metrics
Must have
- 10+ years of experience in event marketing
- Extensive experience managing the full event lifecycle
- Skilled at working with creative teams and external agencies
- Experience growing and managing teams
Nice to have
- Experience using Figma
Requirements
- Experience
- 10+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Brand Events Manager at Figma is responsible for the strategic planning and execution of brand-focused events, ranging from small gatherings to large activations. This role requires expertise in event marketing and experiential production, with a strong emphasis on collaboration with creative teams and external partners to develop engaging event experiences. Ideal candidates will have over a decade of relevant experience, particularly in high-growth tech environments, and a proven track record in team management. Figma's commitment to community engagement through these events highlights the importance of brand presence in their overall marketing strategy.
Joblaze insights
- Listed 4 days ago — first seen on Joblaze September 17, 2026. Last confirmed on Figma's careers page September 20, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 52% of 970 comparable senior sales/marketing roles in United States we track (median $150,000 across 186 companies).
Quick facts
- Is the Brand Events Manager role remote?
- It's hybrid — Figma expects some on-site time in San Francisco, CA • New York, NY • United States.
- What's the salary range?
- Figma lists $153,000–$269,000 for this role.
- How much experience is required?
- At least 10 years of relevant experience for this Brand Events Manager role.
- Where is the role based?
- Figma is hiring for this position in San Francisco, CA • New York, NY • United States.
- What seniority level is this role?
- Figma targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Brand Events Manager role at Figma.
From the original posting
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
We believe bringing the Figma brand to life through in-person experiences is a critical part of how we engage with our community. As a Brand Events Manager, you'll own the strategy and execution of our brand-focused events — from intimate gatherings to large-scale activations — and conceptualize, produce, and measure those experiences. You'll sit within our Experiential Marketing team and work closely with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is a great fit for someone who lives at the intersection of brand and experiential production, has experience growing and scaling teams, and knows how to balance strategy with execution.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma:
- Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives
- Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
- Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
- Develop and manage relationships with external production agencies, venue partners, and experiential design firms
- Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
- Grow and scale the Brand Events team
We'd love to hear from you if you:
- Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
- Have extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
- Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
- Have experience growing and managing teams.
While it's not required, it's an added plus if you also have:
- Experience using Figma
Pay Transparency Disclosure
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.
Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Standard company text repeated across Figma's postings is omitted here.