Content Marketing Manager

Position Summary

At HackerOne, great content starts with a great story. It’s how we make complex cybersecurity topics understandable, turn original research into insights people remember, and build trust with security leaders.

As our Content Marketing Manager, you’ll help find and tell those stories. You’ll lead key parts of our content program, including the HackerOne blog, annual research, search optimization, and editorial standards. You’ll work with experts across HackerOne to uncover interesting ideas, find the story in the data, and turn technical expertise into content that is clear, useful, and worth reading.

This role is part editor, part storyteller, and part content strategist. You’ll bring strong editorial judgment, curiosity, and an audience-first mindset to what we create, while using data, search insights, and AI tools to help our content reach the right people and make a measurable impact.

What You Will Do

• Manage the HackerOne blog, including the editorial calendar, story development, publishing, optimization, and performance tracking.

• Lead the development of HackerOne’s annual research and flagship reports, finding the strongest stories in our data and working with internal experts and partners to turn those insights into compelling narratives.

• Find stories across HackerOne by interviewing subject matter experts, asking the right questions, and identifying perspectives that can strengthen our thought leadership.

• Turn complex cybersecurity topics into clear, engaging content for security leaders without losing the substance or expertise behind them.

• Help execute our answer engine optimization (AEO) and search engine optimization (SEO) strategy, using search data and audience insights to identify opportunities and improve content performance.

• Maintain and apply HackerOne’s Style Guide to ensure our content is clear, consistent, and distinctly HackerOne.

• Manage the content intake process, helping teams sharpen ideas, prioritize requests, and move strong stories from concept to publication.

• Multiply the impact of our best stories by adapting content for campaigns, social media, and audience engagement.

• Measure content performance and use those insights to understand what resonates with our audience and inform what we create next.

• Use AI tools throughout the content process to support research, idea development, drafting, editing, optimization, and repurposing while maintaining strong human editorial judgment.

Minimum Qualifications

• 3+ years of experience in content marketing, editorial, journalism, or a related role.

• A strong storyteller with demonstrated experience finding an interesting angle, building a clear narrative, and making complex subjects engaging and accessible.

• Excellent writing, editing, and interviewing skills, with strong editorial judgment and attention to detail.

• Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for a specific audience.

• Experience managing a content program, publication, or editorial calendar.

• Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement.

• Experience using AI tools to support content creation, research, optimization, or other marketing workflows.

• Strong collaboration and project management skills, with the ability to work across teams and bring ideas from concept to publication.

Preferred Qualifications

• Experience creating content for B2B technology, cybersecurity, or another technical industry.

• A background in journalism, editorial, research, or another field where interviewing and story development are core skills.

• Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar tools.

• Experience adapting stories and content for social media and other marketing channels.

• Experience partnering with product marketing, demand generation, communications, or product teams.

• Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling.

Job Benefits:

• Health (medical, vision, dental), life, and disability insurance*

• Equity stock options

• Retirement plans

• Paid public holidays and unlimited PTO

• Paid maternity and parental leave

• Employee Assistance Program

Visa/work permit sponsorship is not available.