Creative Lead

The Role

Due to rapid growth, we are seeking a hands-on Creative Lead, bringing our creative execution in-house and owning the visual identity of CuspAI globally.

Your Impact

In this role you will be building the visual identity and creative design system for CuspAI, which is critical for showcasing our breakthrough science to partners, investors, talent and more.

Initially, your focus will be executing high-impact collateral, event assets, and brand touchpoints, as well as co-leading a brand refresh. Over time, you will scale the function by directing external agencies and building out an in-house design and content team.

What You Will Do

Brand Infrastructure & Rebrand Leadership

• Own CuspAI’s brand, leading any updates to establish an updated visual identity systems and brand guidelines.

• Build and maintain scalable design systems, component libraries, and templates in Figma that empower teams across the company to create on-brand assets efficiently.

Company Collateral & Presentation Design

• Design high-quality presentation decks, one-pagers, reports, and collateral for leadership, sales, partnerships, and recruitment teams.

• Deliver fast-turnaround, high-craft creative assets while maintaining a high visual bar across all business touchpoints.

Art Direction & Event Graphics

• Serve as art director for major campaigns, partner announcements, and industry events, ensuring consistent visual storytelling.

• Design digital, print, environmental, and social assets across all CuspAI channels.

Creative Function Building & Collaboration

• Direct external freelancers and design agencies today while planning to hire, onboard, and mentor future designers (e.g. mid-weight visual designers) as the function grows.

• Partner closely with Communications, Product Marketing (PMM), Events, and Partnerships teams to ensure creative supports broader commercial objectives.

Must Have Skills and Qualifications:

• 7+ years of professional visual design or graphic design experience, with proven experience in senior or lead roles.

• Multiskilled and multidisciplinary experience. Exceptional visual design craft across brand identity, digital, print, and presentation design, backed by a portfolio demonstrating high technical execution.

• Demonstrated experience steering art direction and Design Leadership for large-scale initiatives (e.g. leading a brand refresh or full identity rollout).

• Fluency with industry-standard design tools (e.g. Figma, Adobe Creative Suite) as well as AI tools, alongside proven experience constructing reusable design systems, component libraries.

• Ability to balance high-level creative direction with hands-on production design work in a fast-paced environment.

• Strong stakeholder management skills, with experience designing for and presenting creative concepts to executive leadership and external partners.

• A genuine interest in materials science, climate technology, and the potential of AI to solve complex global challenges.

Bonus Points (But Not Critical):

• Direct experience leading an end-to-end brand refresh or rebrand within a high-growth technology scale-up.

• Skills in motion graphics, web/UI design, video editing, or environmental/event design.

• Desire to lead the creative beyond design deliverables e.g film commissioning and other formats.

• Experience designing visual narratives or brand systems for deep tech, scientific, or highly technical products.

• Prior experience recruiting, managing, or mentoring junior designers or managing creative agency relationships.

Additional Considerations

This role could be based in our Cambridge or London office with the expectation of being in the office three days per week. Additionally, there may be regular travel required to other locations for collaboration and project work.

What We Offer

• A competitive salary: We value and reward impact and growth