CRM Lead, B2B2C
Lead the B2B2C CRM strategy and execution at Sword Health, focusing on utilization-based and strategic accounts.
Posted by employer 1 day ago
First seen on Joblaze 15 hours ago
Last verified on the company career page 15 hours ago
What you'll build
- Define the B2B2C CRM strategy and roadmap
- Own CRM execution for utilization-based and strategic accounts
- Build the foundational infrastructure for the scaled book
- Run the experimentation program
- Manage, coach, and develop the CRM Manager
Must have
- 7+ years in CRM or lifecycle marketing
- Deep, hands-on Braze expertise
- Experience managing a small portfolio of performance-linked accounts
- Experience managing or mentoring others
- Comfort with SQL and analytics tools
Nice to have
- Experience with B2B2C, benefits, or health-adjacent products
- Familiarity with HIPAA and privacy-conscious data practices
Role intensity
50% coding
AI in the day-to-day
AI fluency is a core expectation; candidates must demonstrate how AI is part of their work.
Requirements
- Experience
- 7+ years
Not disclosed in this posting: visa sponsorship.
Joblaze summary
In the role of CRM Lead for B2B2C at Sword Health, the individual will focus on developing and executing lifecycle strategies for a portfolio of accounts, balancing hands-on work in Braze with strategic oversight. Key skills include deep expertise in CRM, particularly with Braze, alongside proficiency in SQL and analytics tools to drive data-informed decisions. This position is ideal for someone with over seven years of experience in CRM or lifecycle marketing, particularly in health-adjacent sectors, who is comfortable managing both strategy and execution.
Joblaze insights
- Listed today — first seen on Joblaze October 17, 2026. Last confirmed on Sword Health's careers page October 17, 2026.
- Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
- Starts at or below all 197 comparable lead sales/marketing roles in United States we track (median $150,000 across 79 companies).
- SQL appears in 2.4% of 414 comparable lead sales/marketing roles in United States; Snowflake appears in 1% of 414 comparable lead sales/marketing roles in United States.
Quick facts
- Is the CRM Lead, B2B2C role remote?
- Yes — Sword Health lists this as a fully remote position.
- What's the salary range?
- Sword Health lists $70,000–$110,000 for this role.
- How much experience is required?
- At least 7 years of relevant experience for this CRM Lead, B2B2C role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Amplitude, Braze, SQL, Snowflake.
- What seniority level is this role?
- Sword Health targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this CRM Lead, B2B2C role at Sword Health.
From the original posting
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.
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Explorer (Level 1) — Uses AI daily to boost personal productivity
Role
Headspace reaches millions of members through 1,500+ employer and health plan clients. As CRM Lead, you'll set the B2B2C lifecycle strategy with the leadership and personally deliver it for a focused portfolio of utilization-based and strategic accounts, where CRM performance directly affects contract outcomes. You'll also build the foundation that lets the rest of the book run at scale, and you'll lead and develop the CRM Manager.
This is a true player-coach role. Expect to spend roughly half your time building in Braze and the rest on strategy, architecture, experimentation, and coaching.
What you’ll be doing
- Define the B2B2C CRM strategy and roadmap in collaboration with leadership, covering activation, engagement, and retention
- Own CRM execution for utilization-based and strategic accounts: design, build, QA, launch, and optimize custom journeys in Braze
- Track member utilization and engagement against contractual targets, and adjust programs to close gaps
- Partner with Client Success and account teams to tailor programs to client population, goals, and commitments at scale
- Build the foundational infrastructure for the scaled book, including base Canvas architecture, client-level segmentation, and dynamic content frameworks, so the Manager can operate it at volume
- Own the data and segmentation architecture, including custom attributes and events and how org-level context drives personalization
- Run the experimentation program: hypotheses, test design, readouts, and roadmap decisions
- Pilot new approaches with priority accounts, then hand proven plays to the Manager to scale across the book
- Set standards for Canvas architecture, naming conventions, and measurement
- Manage, coach, and develop the CRM Manager: set priorities, give feedback, and decide when requests from the broader book warrant custom work
- Own the performance narrative for senior leadership
- Coordinate with Product, Data/Analytics, Legal/Compliance, and the D2C CRM team
What you need to have
- 7+ years in CRM or lifecycle marketing with deep, hands-on Braze expertise (Canvas, Liquid, Connected Content, segmentation, event-driven triggers)
- A record of defining strategy and personally building and shipping it
- Experience managing a small portfolio of performance-linked accounts where CRM outcomes affect contract results
- Experience managing or mentoring others, formally or informally
- Comfort with SQL and analytics tools (Snowflake, Amplitude), and the ability to turn data into decisions
- Strong presence with senior stakeholders and cross-functional influence
- Experience with B2B2C, benefits, or health-adjacent products (preferred)
- Familiarity with HIPAA and privacy-conscious data practices (preferred)
How success is measured
- Utilization and engagement outcomes for utilization-based and strategic accounts
- A clear, adopted roadmap
- A sound, scalable Braze architecture that the Manager can run
- Proven plays that get successfully scaled
- The growth and effectiveness of your direct report
*The range below reflects base, variable, and equity for this role.
Standard company text repeated across Sword Health's postings is omitted here.