Customer Marketing Manager
Lead customer storytelling at Figma, shaping narratives that highlight user experiences and product impact.
Skills & Technologies
AI in the day-to-day
Design and direct AI-assisted workflows for sourcing, drafting, and distribution.
Requirements
- Experience
- 8+ years
Benefits
Joblaze summary
The Customer Marketing Manager at Figma is responsible for crafting and executing a content strategy that highlights customer and partner stories, ensuring alignment with the company's strategic priorities. This role requires expertise in content marketing, particularly within the SaaS or tech sectors, along with a strong editorial sensibility and familiarity with design workflows, including AI. Ideal candidates will have significant experience in managing content programs and a proactive approach to storytelling. Figma's collaborative environment emphasizes growth and learning, making it suitable for seasoned professionals eager to shape impactful narratives.
Joblaze insights
- Listed yesterday on Joblaze — tracked directly from Figma's career page.
- Figma has 166 other open roles including Field Enablement Manager, Software Engineer (Dublin, Ireland), Manager, Figma for Education (International).
- 848 active SaaS roles on Joblaze right now.
- 624 active AI roles on Joblaze right now.
- 11 active Content Marketing roles on Joblaze right now.
- Salary band is in line with the typical range for Sales/Marketing (median ~$145,000).
Quick facts
- Is the Customer Marketing Manager role remote?
- Yes — Figma lists this as a fully remote position.
- What's the salary range?
- Figma lists $153,000–$269,000 for this role.
- How much experience is required?
- At least 8 years of relevant experience for this Customer Marketing Manager role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Content Marketing, Storytelling, SaaS, AI.
- What seniority level is this role?
- Figma targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Customer Marketing Manager role at Figma.
From the original posting
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
Story Studio is a horizontal team within Figma's marketing organization that functions as a storytelling platform — aligning product narratives, customer stories, and brand campaigns.
We're looking for a Customer Marketing Manager to lead how Figma tells its story through the people who use and build with our products. This role sits at the intersection of content strategy and program operations, scaling customer and partner voices across Product, Editorial, Growth, and Sales—and into Figma's biggest launches and business moments.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Own the content strategy for customer and partner stories — developing briefs, shaping drafts, and ensuring every piece meets a high bar for quality, clarity, and brand voice
- Source and shape stories that advance Figma's strategic priorities — AI, enterprise, platform, and public-company narratives — with sound judgment about what moves the needle
- Design and direct AI-assisted workflows for sourcing, drafting, and distribution — scaling output while maintaining quality
- Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with the narratives they need
- Develop repeatable intake, prioritization, and production systems; manage vendor relationships and associated budgets
We'd love to hear from you if you have:
- 8+ years in content marketing, storytelling, or content program management in SaaS or tech, with a track record of elevating content quality across a team or program
- Sharp editorial sensibility: the ability to recognize a strong story, brief it clearly, and shape others' work with precision and care
- Hands-on experience with Figma and familiarity with design and development workflows, including AI
- Experience running content programs end-to-end: intake, prioritization, production, and distribution at scale
- A bias for action and ownership — you spot what needs to happen, move without being asked, and raise the bar for the work around you
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.