Is the Director, Ads Product Marketing role remote?

Yes — Instacart lists this as a fully remote position.

What's the salary range?

Instacart lists CAD 203,000–CAD 214,000 for this role.

How much experience is required?

At least 12 years of relevant experience for this Director, Ads Product Marketing role.

What seniority level is this role?

Instacart targets director candidates for this position.

Is this full-time or contract?

Full-time for this Director, Ads Product Marketing role at Instacart.

Director, Ads Product Marketing at Instacart

Joblaze summary

The Director of Ads Product Marketing at Instacart leads a team focused on developing and executing comprehensive marketing strategies for the company's advertising ecosystem. This role requires extensive experience in product marketing, particularly within digital advertising, and a strong ability to manage teams and influence product roadmaps based on customer insights. Ideal candidates will have a proven track record in go-to-market strategies and a deep understanding of the digital advertising landscape. Instacart's flexible work model supports a collaborative environment, enhancing team connectivity.

Joblaze insights

Listed 3 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Instacart's careers page October 17, 2026.
This exact title is also open at 1 other location at Instacart: United States.
Starts above 15% of 258 comparable director sales/marketing roles we track (median $185,320 across 108 companies).

Quick facts

Is the Director, Ads Product Marketing role remote?: Yes — Instacart lists this as a fully remote position.
What's the salary range?: Instacart lists CAD 203,000–CAD 214,000 for this role.
How much experience is required?: At least 12 years of relevant experience for this Director, Ads Product Marketing role.
What seniority level is this role?: Instacart targets director candidates for this position.
Is this full-time or contract?: Full-time for this Director, Ads Product Marketing role at Instacart.

From the original posting

We're transforming the grocery industry

Why this role is on the menu

Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.

What you'll cook up in your first year

A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact
An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels
Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy
Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events
A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
Experience in both outbound and inbound Product Marketing efforts
Team management experience, across multiple product lines
Bachelor's degree in marketing, business, or related field
Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
Proven track record of developing and executing successful go-to-market strategies
Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences

Optional garnishes (Preferred Qualifications)

Retail Media Network, CPG and/or Retailer experience
Experience using AI to find efficiencies in workflow/processes
A passion for media, measurement and the advertising industry

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$203,000—$214,000 CAD

Standard company text repeated across Instacart's postings is omitted here.

Director, Ads Product Marketing

Why this role is on the menu

What you'll cook up in your first year

The secret ingredients we're looking for

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