Director, Product Communications
Join Figma as a Director of Product Communications to shape the product narrative and lead a growing team.
Posted by employer 4 days ago
First seen on Joblaze 3 days ago
Last verified on the company career page 32 minutes ago
What you'll build
- Shape a clear narrative for Figma
- Build integrated storytelling across various channels
- Partner closely with Product and Engineering
- Lead storytelling for key product moments
- Advise executives on product storytelling
Must have
- Experience leading product communications from inside a product-led organization
- A track record of managing people and building high-performing teams
- Strong judgment and past experience working with senior leaders
Nice to have
- Familiarity with Figma or the design and product development ecosystem
- Experience adapting stories across cultures and markets
- Experience with emerging editorial, creator, and community platforms
Practical constraints
- Expectation to work in the office 2–3 days per week
AI in the day-to-day
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Not disclosed in this posting: years of experience, visa sponsorship.
Benefits
Joblaze summary
The Director of Product Communications at Figma is responsible for crafting and conveying the company's product narrative across various channels, including earned media and social platforms. This role requires a strong background in product-led organizations, with an emphasis on storytelling that resonates with diverse audiences. Ideal candidates will have experience managing teams and collaborating closely with senior leaders in product and engineering. Figma's commitment to accessibility and innovation in design makes this position pivotal in shaping how the company communicates its offerings.
Joblaze insights
- Listed 3 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Figma's careers page October 18, 2026.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 72% of 217 comparable director sales/marketing roles in United States we track (median $185,320 across 96 companies).
Quick facts
- Is the Director, Product Communications role remote?
- It's hybrid — Figma expects some on-site time in San Francisco, CA • New York, NY • United States.
- What's the salary range?
- Figma lists $235,000–$317,000 for this role.
- Where is the role based?
- Figma is hiring for this position in San Francisco, CA • New York, NY • United States.
- What seniority level is this role?
- Figma targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Director, Product Communications role at Figma.
From the original posting
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
Figma is looking for a Director of Product Communications to help shape the product and technology story for one of the most beloved products in tech. This is a chance to build a new approach to product communications. You will connect earned media with editorial, social, community and events; decide where each story belongs; and lead a growing team responsible for telling Figma’s product story. We are looking for someone who has worked inside a product-led company, brings curiosity and creative judgment and can partner with senior leaders while staying close to the product.
This is a full-time role based in our San Francisco hub, with an expectation to work in the office 2–3 days per week.
What you’ll do at Figma:
- Shape a clear narrative for Figma that helps broader audiences understand our products and market position
- Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other relevant channels
- Partner closely with Product and Engineering to find and explain meaningful product and technical stories
- Lead storytelling for key product moments, connecting launches to a lasting product narrative
- Find opportunities for Figma to contribute to conversations about design, technology and AI.
- Advise executives and senior partners on product storytelling, audiences, channels, and timing
- Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues
- Manage and develop a growing product comms and storytelling team
We’d love to hear from you if you have:
- Experience leading product communications from inside a product-led organization
- A track record of managing people and building or developing high-performing teams
- A deep understanding of how stories travel across mediums: earned media, social, editorial and more.
- Strong judgment and past experience working with senior leaders, Product, and Engineering partners
While not required, it’s an added plus if you also have:
- Familiarity with Figma or the design and product development ecosystem; experience adapting stories across cultures and markets; or experience with emerging editorial, creator, and community platforms.
Pay Transparency Disclosure
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Standard company text repeated across Figma's postings is omitted here.