Join Factory as a Field Marketing Coordinator to drive marketing strategies and manage events in a fast-paced environment.
Posted by employer 4 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
AI in the day-to-day
Salesforce, marketing automation, and AI tools experience a plus
Requirements
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Field Marketing Coordinator at Factory plays a crucial role in executing a variety of marketing initiatives, including events and campaigns designed to attract new prospects and nurture existing relationships. This position requires strong project management skills and familiarity with marketing tools, as the coordinator will oversee logistics, budget tracking, and performance reporting for multiple programs. Ideal candidates will have 1-3 years of relevant experience, particularly in a fast-paced SaaS environment, and a passion for engaging with developer communities. The role is integral to Factory's growth strategy, emphasizing collaboration with sales and marketing teams.
Joblaze insights
Quick facts
From the original posting
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
Organize team preparation meetings for each event
Project manage landing pages, registration, email campaigns, timelines, and deadlines
Source venues for Factory field marketing events
Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
Maintain budget tracker for your programs
Assist with creative approaches to marketing Factory programs (live and virtual)
Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
Provide reports on campaign performance and track year-over-year program results
Collect and upload program lead data and surveys immediately post-program
Support flagship events like the Agent Native Development Summit
Travel 30-50% domestically
1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
Strong project management, time management, and organizational skills
Excellent written and verbal communication skills
Interest in metrics-driven marketing; comfortable tracking results against budget
Salesforce, marketing automation, and AI tools experience a plus
Thrive in fast-paced environments; able to shift priorities and support teammates as needed
A passion for developers, autonomy, and shaping how a new category is understood and adopted
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)