Field Marketing Specialist
Lead and execute strategic marketing programs in Japan to drive demand and increase brand awareness for Okta.
Skills & Technologies
AI in the day-to-day
Experience utilizing AI tools for data analysis or marketing activities.
Joblaze summary
The Field Marketing Specialist at Okta plays a crucial role in driving demand generation and executing marketing programs tailored for the Japanese market. This position requires expertise in event planning, campaign management, and collaboration with cross-functional teams, utilizing tools like Salesforce and Marketo. Ideal candidates will have a background in B2B marketing, particularly in SaaS, and possess strong project management skills. The role emphasizes a proactive approach in a fast-paced environment, making it suitable for individuals who thrive on multitasking and strategic execution.
Joblaze insights
- Listed 9 days ago on Joblaze — tracked directly from Okta's career page.
- Okta has 377 other open roles including Senior Software Engineer, Identity Administration, Senior Software Engineer, Identity Administration, Staff Software Engineer.
- 470 active Salesforce roles on Joblaze right now.
- 170 active Tableau roles on Joblaze right now.
- 44 active Marketo roles on Joblaze right now.
- Typical Salesforce salary we track runs $107,050–$186,000 (median $136,500, across 276 roles). See Salesforce salary trends
Quick facts
- Is the Field Marketing Specialist role remote?
- It's hybrid — Okta expects some on-site time in Tokyo, Japan.
- Where is the role based?
- Okta is hiring for this position in Tokyo, Japan.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Asana, Marketo, Salesforce, Tableau.
- What seniority level is this role?
- Okta targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Field Marketing Specialist role at Okta.
From the original posting
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Field Marketing Team
As a member of Japan Field Marketing in Okta Japan, you will be responsible for the marketing planning and execution for Japan business success.
The Japan Field Marketing Specialist will work closely with the Head of Japan Field Marketing to execute strategic programs with cross-functional teams to build pipelines across Japan. These plans will align closely with the Regional Sales Directors, Sales Development Representatives (SDRs), Channel Sales and the broader Go-to-Market team. You will help drive execution of regional field events, programs and campaigns; and work with our partners to drive business value. This role will report directly to the Head of Japan Field Marketing.
You will serve as one of the primary liaisons between the SDR team, the Field Sales team and Marketing. This role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences, targeted field events, demand campaigns and assets, direct mail, webinars and workshops. Their primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects.
You are a results-oriented marketer that gets things done and a roll up your sleeves type of person. The role will require shown ability to effectively work harmoniously with cross-functional internal teams and external vendors.
What you’ll be doing
- Team up with Field and Partner Marketing teams to help Okta Sales deliver on annual revenue pipeline and balance pipeline objectives through the execution of various field / regional events, programs and campaigns and help facilitate lead funnel management across all activities
- Help manage & monitor regional campaigns, programs and event properties, assets, collateral for tradeshows, onsite & online events, sales & field events. Work closely with Sales/SDR on all pre-event preparations
- Execute on event strategy, tactical plans and project manage all logistics, onsite execution and post event analysis for our participation
- Coordinate pre-to-post show event marketing strategies and collect post-event feedback and develop post event reports and analysis
- Effectively work cross-functionally - you will help define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plan, collateral, post-show leads processing & follow-up and other logistics
- Help with the research and development of events, sponsorships, face to face marketing platforms that align to corporate goals
What you’ll bring to the role:
- 3-5 years in marketing execution, event creation and campaign management
- Master of multi-tasking, prioritisation, and timelines and has a consistent track record of complex event programs with dynamic partners, multiple product lines, and representing various cross teams within the organisation
- Japanese native and excellent oral and written communication skills in Japanese & English
- Experience managing all aspects of event programs, from planning to reporting and analysis
- Thrives in rapid growth, energising environment and adapts well to change
- A positive, collaborative team player with strong multitasking abilities
- Project management experience covering project planning, event management, promotion and registration, content development, and on-site management
And extra credit if you have experience in any of the following!
- Excellent presentation skills and confidence in communicating with various stakeholders
- Experience with sales and marketing systems – Asana, Salesforce and Marketo, Tableau a plus
- Experience in B2B Technology marketing
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