Head of Product Marketing

About the Role:

We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike.

As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

What You Will Do:

• Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .
• Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.
• Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.
• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.
• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.
• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.
• Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.
• Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations.
• Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.
• Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.
• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.
• Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.
• Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings.

About You:

• Deep understanding of the developer ecosystem and the frontend development landscape.
• Strong experience in product marketing for technical products—ideally someone from a cloud-native company.
• Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.
• 8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
• Brand taste is an absolute must.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• User of X or Bluesky. You must be where your audience is.

Benefits:

• Great compensation package and stock options.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
• Remote Friendly - Work with teammates from different time zones across the globe.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $260,000-$325,000.Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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