Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Not disclosed in this posting: compensation, seniority, years of experience, work arrangement, visa sponsorship.
Joblaze summary
In the role of Lifecycle Marketer at Meeno, the individual will focus on developing and executing targeted marketing campaigns that engage customers throughout their journey. Proficiency in data analysis, email marketing, and customer segmentation is essential, along with experience in using marketing automation tools. This position is ideal for someone with a solid background in digital marketing and a strategic mindset, likely suited for mid-level professionals looking to make an impact. Meeno's emphasis on customer engagement suggests a dynamic team environment that values innovative marketing strategies.
From the original posting
AI is the new electricity, transforming every aspect of our lives. DeepLearning.AI is on a mission to empower everyone to build with AI. We offer world-class education, hands-on training, access to AI news, a collaborative community and global in-person conferences.
We are looking for a Lifecycle Marketing Manager to own the full journey a user takes from first sign-up to loyal paying subscriber. This role starts with a clear, urgent mandate: reduce churn and improve our free-to-paid conversion rate. You will own the strategy, automation, and measurement behind improving conversion of free users to our Pro offering, then expand upward into onboarding, nurture, and re-engagement as the foundation is built.
This is one of the highest-leverage hires on the marketing team right now. You will work closely with Growth, Product Marketing, and Marketing Engineering to instrument, automate, and continuously improve the parts of the funnel that convert interest into revenue. You will report to the Head of Marketing and collaborate daily with Engineering and Data on instrumentation and measurement.