Is the Lifecycle Marketing Lead role remote?

It's hybrid — Mirage expects some on-site time in New York City, United States.

How much experience is required?

At least 7 years of relevant experience for this Lifecycle Marketing Lead role.

Where is the role based?

Mirage is hiring for this position in New York City, United States.

What's the tech stack?

Joblaze extracted these technologies from the posting: Iterable.

What seniority level is this role?

Mirage targets lead candidates for this position.

Is this full-time or contract?

Full-time for this Lifecycle Marketing Lead role at Mirage.

Lifecycle Marketing Lead at Mirage

Joblaze summary

The Lifecycle Marketing Lead at Mirage is responsible for managing the entire customer journey for the Captions product, focusing on onboarding, conversion, retention, and winback strategies. This role requires expertise in lifecycle marketing, particularly with tools like Iterable, and a strong analytical mindset to drive performance across various channels including email and in-app messaging. Ideal candidates will have over seven years of experience in a software or subscription business, with a proven ability to build effective lifecycle programs from the ground up. The position involves close collaboration with product, engineering, and creative teams to enhance customer engagement.

Joblaze insights

Listed today — first seen on Joblaze October 3, 2026. Last confirmed on Mirage's careers page October 3, 2026.
This exact title is also open at 1 other location at Mirage: Union Square, New York City.
Iterable appears in 0.3% of 390 comparable lead sales/marketing roles in United States.

Quick facts

Is the Lifecycle Marketing Lead role remote?: It's hybrid — Mirage expects some on-site time in New York City, United States.
How much experience is required?: At least 7 years of relevant experience for this Lifecycle Marketing Lead role.
Where is the role based?: Mirage is hiring for this position in New York City, United States.
What's the tech stack?: Joblaze extracted these technologies from the posting: Iterable.
What seniority level is this role?: Mirage targets lead candidates for this position.
Is this full-time or contract?: Full-time for this Lifecycle Marketing Lead role at Mirage.

From the original posting

Our Investors

About the Role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time.

The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

*For this position, we're open to in-person at our NYC HQ (Union Square) or Fully-Remote in the United States

Key Responsibilities

Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
Leverage data and insights to continuously improve performance and inform lifecycle strategy
Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Requirements

Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
Collaborative approach and excitement about partnering cross-functionally

Bonus Points

You have a strong understanding of the creator economy and the end-to-end content creation process
You’ve worked in a product-led growth or self-serve funnel environment
You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel

Benefits:

Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Grubhub subscription
Health & Wellness Perks
Generous PTO policy

Standard company text repeated across Mirage's postings is omitted here.