Lifecycle Marketing Manager

As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention.

You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and creative problem solving. You look to marketing technology and data as your competitive advantage.

At your core, you are results oriented and thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

This role is based in our Menlo Park, CA and New York City, NY offices, with in-person attendance expected at least 3 days per week.

What you’ll do

• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys.
• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences.
• Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise.
• Drive the creative development & iteration pipeline applying takeaways from your A/B.

What you bring

• Bachelor’s degree from an accredited college or university.
• 5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field.
• Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases.
• Results oriented approach - with the humility, drive, and creativity to get it done.
• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing.
• Familiarity with SQL and / or HTML a plus.

What we offer

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the Robinhood Employee Fund that gives eligible US employees the opportunity to invest in a private employee fund that provides exposure to Robinhood Ventures funds.
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.