Product Marketing Manager: Trust & Safety, Community
Requirements
- Experience
- 4+ years
Benefits
Joblaze summary
The Product Marketing Manager for Trust & Safety and Community at Twitch is responsible for shaping the marketing strategy for essential product areas that ensure user safety and community health. This role requires expertise in navigating complex topics and crafting clear messaging that resonates with diverse audiences, particularly creators and viewers. Ideal candidates will have over five years of experience in product marketing, especially in sensitive domains, and a strong analytical background to drive effective go-to-market strategies. The position emphasizes collaboration across teams to align product development with community needs.
Joblaze insights
- Listed about a month ago on Joblaze — tracked directly from Twitch's career page.
- Twitch has 59 other open roles including Program Manager - Culture & People Development, Senior Technical Program Manager, Senior Technical Program Manager.
- Salary band is below the typical range for Sales/Marketing roles (median ~$145,000).
Quick facts
- Is the Product Marketing Manager: Trust & Safety, Community role remote?
- It's hybrid — Twitch expects some on-site time in New York City.
- What's the salary range?
- Twitch lists $109,100–$179,600 for this role.
- How much experience is required?
- At least 4 years of relevant experience for this Product Marketing Manager: Trust & Safety, Community role.
- Where is the role based?
- Twitch is hiring for this position in New York City.
- What seniority level is this role?
- Twitch targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager: Trust & Safety, Community role at Twitch.
From the original posting
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
We're looking for a Product Marketing Manager to drive the marketing strategy for some of the most critical product areas at Twitch: Trust & Safety and Community products. This role sits at the intersection of product development, community health, and growth—helping ensure that our platform remains a place where creators can thrive and communities can flourish safely.
You'll be the marketing voice for products that protect our users, empower our creators, and strengthen the bonds within our communities. This means navigating nuanced, sometimes sensitive product spaces with empathy, strategic clarity, and a deep understanding of our diverse audience. You'll transform complex product capabilities into clear, compelling narratives that resonate with creators, viewers, and the broader Twitch ecosystem and encourage them to adopt features that will help them grow and keep them safe.
This role deals with some sensitive matters. You'll need to be comfortable operating in ambiguity, influencing without authority, and championing products that may not always be flashy but are foundational to everything we do.
You Will
- Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape
- Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers
- Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics
- Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch
- Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
- Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health
- Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches
- Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact
- Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions
You Have
- 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy
Bonus Point
- Experience in the livestreaming, gaming, social media, or creator economy space
- Background in community management, AI, content moderation, or trust & safety
- Experience marketing to creator or developer audiences
- Familiarity with Twitch's platform, community, and creator ecosystem
- Experience with crisis communications or sensitive product communications
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9171
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.