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Principal Software Engineer

Join Typeface as a Principal Software Engineer to lead AI-driven content solutions for enterprise marketing.

Location
Palo Alto, CA
Compensation
$247.5k–$267k/yr
Level
principal
Type
full time · Hybrid

Posted by employer 1 year ago

First seen on Joblaze 1 week ago

Last verified on the company career page 1 day ago

Apply at Typeface → Save job Scanned from typeface.ai

Skills & Technologies

Role intensity

40% coding

AI in the day-to-day

Harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.

Requirements

Experience
10+ years
Education
Master's degree

Not disclosed in this posting: visa sponsorship.

Benefits

401k Match Equity/Stock Options Remote Work Health Insurance Parental Leave

Joblaze summary

In the role of Principal Software Engineer at Typeface, the individual will tackle complex architectural challenges to leverage large language models and multimodal AI for enterprise content generation. Key skills include expertise in cloud-native architecture, distributed systems, and AI/ML platforms, alongside a strong background in modern API design. This position is ideal for seasoned engineers with over a decade of experience, particularly those who have previously influenced technical direction across teams. Typeface is a rapidly growing startup focused on innovative marketing solutions, backed by prominent investors.

Joblaze insights

Quick facts

Is the Principal Software Engineer role remote?
It's hybrid — Typeface expects some on-site time in Palo Alto, CA.
What's the salary range?
Typeface lists $247,500–$267,000 for this role.
How much experience is required?
At least 10 years of relevant experience for this Principal Software Engineer role.
Where is the role based?
Typeface is hiring for this position in Palo Alto, CA.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI/ML, AWS, Azure, Docker, GCP, Kubernetes.
What seniority level is this role?
Typeface targets principal-level candidates for this position.
Is this full-time or contract?
Full-time for this Principal Software Engineer role at Typeface.

From the original posting

About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.

What You’ll Do

As a Principal Engineer, you will:

  • Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
  • Lead cross-functional technical initiatives spanning multiple teams and product areas.
  • Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
  • Mentor and guide engineers across the organization, raising the bar for technical excellence.
  • Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.

How You'll Make an Impact

  • Architectural Leadership:
    • Define and evolve the architecture for AI-driven, multimodal content personalization.
    • Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
  • Cross-Company Impact:
    • Spearhead engineering initiatives that address critical business priorities.
    • Translate complex enterprise customer requirements into practical, scalable solutions.
  • Mentorship & Advocacy:
    • Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
    • Champion engineering best practices — from code quality to CI/CD, observability, and security.
  • Execution Excellence:
    • Contribute hands-on to code and design when needed.
    • Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.

What You Bring

  • 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
  • Master’s or PhD degree in Computer Science or a related field
  • Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
  • Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
  • Track record of influencing technical direction across multiple teams.
  • Excellent communication skills for both technical and non-technical stakeholders.
  • Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)

In your first 3 months, you will:

  • Shape the architecture for the next generation of AI-driven, multimodal content solutions.
  • Drive engineering excellence and raise the company-wide technical bar.
  • Deliver solutions that directly address critical enterprise customer needs.
  • Mentor engineers into senior technical leadership roles.

Location

This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week.

Base Salary

The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

  • Competitive compensation — including salary, equity, and 401(k)
  • Full medical, dental, and vision insurance for you and your family
  • HSA and FSA options to support your financial wellness
  • Flexible time off — including parental leave
  • Well-being programs — resources to support your mental and physical health
  • Daily lunch & snacks
  • Mentorship & impact — work closely with top AI leaders on products that ship

Equality Opportunity Statement
We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.

Why You’ll Love Working Here

  • Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
  • Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
  • A+ team — Collaborate with veterans from Meta, Amazon, Adobe, Google, Microsoft, and top AI companies.
  • Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
  • Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity).

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