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Program Manager, Brand

Join Anthropic as a Program Manager, Brand to lead brand marketing operations and strategy in a dynamic AI-focused environment.

Location
San Francisco, CA, United States
Compensation
$200k–$255k/yr
Level
mid
Type
full time · Hybrid

Posted by employer 5 hours ago

First seen on Joblaze 2 hours ago

Last verified on the company career page 2 hours ago

Skills & Technologies

What you'll build

  • Lead program management for brand campaigns
  • Run operations for global agency retainers
  • Own the marketing onboarding program
  • Partner with leadership on reporting and planning
  • Shape culture and community programming

Must have

  • Significant experience in brand program management
  • Built a marketing operations function from the ground up
  • Excellent project management skills
  • Strong analytical skills
  • Work comfortably with AI tools

Nice to have

  • Experience running operations for large integrated brand campaigns
  • Experience managing external agency relationships
  • Background in budget controlling and procurement processes
  • Track record of simplifying processes based on feedback

Practical constraints

  • Currently, staff must be in the office at least 25% of the time

AI in the day-to-day

Work comfortably with AI tools, automations and modern productivity platforms.

Requirements

Education
Bachelor's degree
Visa
Sponsorship available

Not disclosed in this posting: years of experience.

Benefits

401k Match Unlimited PTO Equity/Stock Options Remote Work Health Insurance Parental Leave

Joblaze summary

In the role of Program Manager, Brand at Anthropic, the individual will oversee the execution of brand marketing initiatives, ensuring that strategic goals are translated into actionable plans. This position requires expertise in brand program management and the ability to navigate complex, multi-stakeholder environments, utilizing strong project management and analytical skills. Ideal candidates will have a background in high-growth tech companies and experience in building operational frameworks from the ground up. Anthropic emphasizes collaboration and aims to create a supportive culture within its marketing organization.

Joblaze insights

  • Listed today — first seen on Joblaze October 3, 2026. Last confirmed on Anthropic's careers page October 3, 2026.
  • Salary band is above the typical range for Management roles (median ~$170,000).
  • Starts above 84% of 31 comparable mid management roles in United States that list AI/ML we track (median $148,000 across 21 companies). See AI/ML salary trends
  • AI/ML appears in 14.7% of 436 comparable mid management roles in United States.

Quick facts

Is the Program Manager, Brand role remote?
It's hybrid — Anthropic expects some on-site time in San Francisco, CA, United States.
What's the salary range?
Anthropic lists $200,000–$255,000 for this role.
Where is the role based?
Anthropic is hiring for this position in San Francisco, CA, United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI/ML.
Does Anthropic sponsor work visas for this role?
Yes — the posting indicates visa sponsorship is available for the right candidate.
What seniority level is this role?
Anthropic targets mid-level candidates for this position.
Is this full-time or contract?
Full-time for this Program Manager, Brand role at Anthropic.

From the original posting

About Anthropic

About the role

As a Program Manager, Brand at Anthropic, you will be the connective tissue of our brand marketing organization. Marketing Strategy & Operations sits at the center of how the team plans, prioritizes, and executes, and as we scale, you will build and own the operating structure that keeps our teams moving. This is a high-impact role for someone who thrives in ambiguity and complexity, who is energized by working across many teams, and who would rather build the system than run the same play twice.

In this role, you'll support program management for a portfolio of high-touch strategic work and org effectiveness programs. You'll partner closely with Comms, Brand, Enterprise Marketing, Finance, Legal, and Procurement, and you'll work directly with leadership to translate ambitious goals into clear, sequenced plans with owners and resources behind them. Some flexibility to travel is needed.

Key responsibilities

  • Lead program management and shape strategy for our flagship brand campaigns and strategic programs, from kickoff through launch
  • Run operations for our global agency retainers
  • Own the marketing onboarding program, using feedback to improve each iteration
  • Partner with leadership on ongoing reporting, team planning, priorities, and goal-setting
  • Build lightweight, simple, and flexible org processes and central resources
  • Shape culture and community programming for the marketing organization

Minimum qualifications

  • Have significant experience in brand program management, chief of staff, marketing operations, brand marketing, business operations, strategy, or related roles at high-growth technology companies
  • Have built, or been early in building, a marketing operations or business operations function from the ground up in a complex, fast-paced, multi-stakeholder environment
  • Have excellent project management skills and can coordinate complex, multi-stakeholder initiatives effectively
  • Are passionate about translating ambiguous strategic objectives into concrete operational plans and actionable workstreams
  • Have strong analytical skills and experience building reporting frameworks, forecasting models, and performance measurement systems
  • Enjoy designing scalable programs, frameworks, and flexible org systems that people actually use
  • Work comfortably with AI tools, automations and modern productivity platforms
  • Are a strong communicator who keeps many stakeholders aligned and informed
  • Are excited about Anthropic's mission to develop AI that is safe and beneficial

Preferred qualifications

  • Experience running operations for large integrated brand campaigns, such as major tentpole or broadcast-scale launches
  • Experience managing external agency relationships
  • Background in budget controlling and procurement processes in partnership with Finance and Legal
  • A track record of simplifying or retiring processes that had become too heavy, based on team feedback and business needs

The annual compensation range for this role is listed below.

Annual Salary:
$200,000—$255,000 USD

Logistics

Standard company text repeated across Anthropic's postings is omitted here.

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