Regional Marketing Specialist, Strategic Accounts

GET TO KNOW OKTA

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

THE ROLE:

As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will work with field sales in the TOLAM region to drive pipeline in the Strategic segment through a highly-visible portfolio of regional marketing programs and events. A successful candidate will have strong knowledge of integrated marketing programs and know how to align those programs to corporate goals. The role will require proven ability to work with vendors, partners and internal teams, execute in-person and virtual events, email, direct mail, and must have the ability to effectively work collaboratively and cross-functionally.

DUTIES AND RESPONSIBILITIES:

• Support the planning, execution, and performance reporting of all regional marketing programs
• Assist with campaign and program budget tracking to support pipeline impact and ROI across the assigned region
• Partner with sales teams to identify priorities and deploy programs aligned to pipeline and revenue targets
• Ensure campaign-generated leads are accurately captured, routed, and delivered to Sales in a timely manner
• Coordinate with sales and sales development representative (SDR) teams on pre-campaign readiness and post-campaign follow-up to drive conversion
• Research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals
• Communicate program plans, timelines, and results to cross-functional stakeholders and leadership
• Oversee the regional fulfillment process, including promotional inventory and vendor management
• Identify and share best practices across regions to improve execution and performance
• Collaborate with Channel and ISV partners to execute and support local partner marketing programs

QUALIFICATIONS:

• 2+ years of marketing experience
• Bachelor’s Degree; Marketing preferred
• Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
• Experience in creating, planning and executing integrated, ROI-driven marketing and lead generation programs, ABM experience a plus.
• Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
• Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats.
• Exceptional communication skills, both written and verbal
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Ability to work independently with occasional support
• Organization and time management skills, rigor, attention to details
• Ability to travel within region for meetings and events
• Team player/collaborative/great attitude
• Love what you do!

Okta is an Equal Opportunity Employer.

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