Senior Marketing Manager, Paid Social
Drive user acquisition as a Senior Growth Marketing Manager focusing on paid social campaigns in a hybrid role at Earnin.
Posted by employer 4 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
AI in the day-to-day
EarnIn may use AI-powered tools during the hiring process.
Requirements
- Experience
- 4–7 years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In the role of Senior Growth Marketing Manager for Paid Social at EarnIn, the individual will focus on driving user acquisition through the execution and optimization of marketing campaigns across various social media platforms and programmatic channels. Key skills include a strong grasp of mobile attribution, incrementality testing, and the ability to analyze data to inform strategic decisions. This position is ideal for someone with over four years of growth marketing experience, particularly in mobile-first environments, who thrives in collaborative settings. EarnIn's commitment to financial flexibility for its community members underscores the importance of innovative marketing strategie
Joblaze insights
- Listed 11 days ago on Joblaze — tracked directly from Earnin's career page.
- Earnin has 31 other open roles including Staff Site Reliability Engineer, AI Operations Specialist, Machine Learning Engineer.
- 1681 active AI roles on Joblaze right now.
- 54 active Meta roles on Joblaze right now.
- 39 active TikTok roles on Joblaze right now.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Pays more than 53% of the 698 salaried AI roles we track (median $159,800). See AI salary trends
Quick facts
- Is the Senior Marketing Manager, Paid Social role remote?
- It's hybrid — Earnin expects some on-site time in Mountain View, US.
- What's the salary range?
- Earnin lists $162,849–$199,037 for this role.
- How much experience is required?
- 4–7 years of relevant experience for this Senior Marketing Manager, Paid Social role.
- Where is the role based?
- Earnin is hiring for this position in Mountain View, US.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, Meta, Reddit, Snap, TikTok.
- What seniority level is this role?
- Earnin targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Marketing Manager, Paid Social role at Earnin.
From the original posting
About EarnIn
As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
POSITION SUMMARY
As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels. You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and accelerate growth. You will also own and evolve our paid social AI workflows and insight reporting. The ideal candidate will have a strong understanding of mobile attribution and incrementality testing, and a track record of building robust experimentation roadmaps.
The US base salary range for this full-time position is $162,849-$199,037, plus equity and benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position in Mountain View that requires in-office work 2 days a week.
WHAT YOU'LL DO
- Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies effectively drive incremental growth.
- Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
- Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
- Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure marketing efforts align with business goals and objectives.
- Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
- Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.
WHAT WE'RE LOOKING FOR
- 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
- Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
- Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
- Deep experience with mobile attribution and MMPs.
- Ability to balance strategic thinking with hands-on execution.
- Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
- Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
- A proactive, self-driven attitude to constantly test ideas and build new processes.
- A genuine interest in helping build a financial system that works for everyone.
#LI-Hybrid
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.
EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.