Senior Manager, GTM Strategy

What You'll Do

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel's Education products.

• Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.

• Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.

• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.

• Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.

• Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes.

• Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders.

What You've Done

• Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.

• Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result.

• Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption, expansion, or retention.

• Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation.

• Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority.

• Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function.

What Sets You Apart

• A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it.

• Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established.

• A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you.

• The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time.