Senior Manager, Marketing Research & Intelligence
Lead market research and intelligence efforts to drive growth and enhance brand awareness at CoreWeave.
Posted by employer 2 days ago
First seen on Joblaze 1 day ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
- Design and analyze brand and customer research programs
- Develop Total Addressable Market (TAM) frameworks
- Track market share against competitors
- Identify buyer groups by use case
- Deliver periodic segment and TAM updates
Must have
- Marketing strategy and GTM strategy experience in a B2B environment
- Executive-level narrative development
- Market intelligence and competitive intelligence expertise
- Survey-based and hypothesis-based research methodologies
- Econometric modeling, planning, and forecasting experience
Nice to have
- Dashboard visualization design
- Prototyping and development experience
AI in the day-to-day
Develop research frameworks for new audience and platform discovery channels, including Generative AI / LLMs.
Not disclosed in this posting: years of experience, work arrangement, visa sponsorship.
Benefits
Joblaze summary
In the role of Senior Manager, Marketing Research & Intelligence at CoreWeave, the individual will focus on building a robust market intelligence framework to enhance targeting and inform go-to-market strategies. Key skills include expertise in market and competitive intelligence, along with experience in B2B marketing strategy and research methodologies. This position is suited for a senior professional with a strong background in data analysis and narrative development, capable of translating insights into actionable strategies. CoreWeave, a publicly traded company, emphasizes innovation in the AI cloud space.
Joblaze insights
- Listed yesterday on Joblaze — tracked directly from Coreweave's career page.
- Coreweave has 298 other open roles including Senior Special Projects Manager, Account Manager, Engaged - Austin, Engineering Manager, Storage.
- 27 active B2B marketing roles on Joblaze right now.
- 10 active Market Research roles on Joblaze right now.
- 4 active Competitive Intelligence roles on Joblaze right now.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
Quick facts
- What's the salary range?
- Coreweave lists $161,000–$215,000 for this role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: B2B marketing, Competitive Intelligence, Econometric Modeling, Market Research.
- What seniority level is this role?
- Coreweave targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Manager, Marketing Research & Intelligence role at Coreweave.
From the original posting
Overview
CoreWeave is scaling to meet the demands of the next technological leap: the AI ecosystem. As Senior Manager, Market Research & Intelligence, you will build the market intelligence foundation that fuels smarter targeting and faster go-to-market decisions. You will size addressable markets, track competitive share, and surface the account- and buyer-level signals that tell sales and marketing exactly where to focus.
Your work will directly shape how CoreWeave prioritizes market segments for growth, accelerates campaign targeting toward accounts that are ready to buy, and strengthens worldwide brand awareness and consideration against key competitors.
Key Responsibilities
- Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.
- Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.
- Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), aligned with CoreWeave's target segments.
- Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.
- Identify buyer groups by use case — the personas with the greatest purchase influence over AI workload spend — and translate market-level insight into actionable targeting criteria.
- Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.
- Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.
- Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.
- Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.
Qualifications & Skills
Must-have:
- Marketing strategy and GTM strategy experience in a B2B environment.
- Executive-level narrative development with synthesis of insights and recommendations.
- Market intelligence and competitive intelligence expertise.
- Survey-based and hypothesis-based research methodologies.
- Econometric modeling, planning, and forecasting experience.
- Vendor management across the research/intel portfolio.
Nice to have:
- Dashboard visualization design, prototyping, and development.
How Success Is Measured
You will be an integral driver of growth for CoreWeave’s growth by:
- Enhancing CoreWeave brand awareness and consideration vs. competitors.
- Driving revenue growth by prioritizing segments for sales and marketing focus.
- Accelerating targeting by identifying accounts and prospects that are ready to buy.
- Enabling decision making through adoption of actionable insights from qualitative and quantitative surveys and research.
The base salary range for this role is $161,000 to $215,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs. The benefits below reflect our US-based offerings for full-time employees; for roles in other locations, benefits vary and are shared during the hiring process. These include:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
California Applicants
California Consumer Privacy Act
Equal Opportunity & Accommodations
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.