Senior Marketing Operations Manager

What You’ll Do

We're looking for a Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation that power Horizon3's go-to-market engine. This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact.

You'll be a strategic operator and a hands-on builder. You will own the architecture and roadmap for our marketing tech stack, lead complex cross-functional projects from problem definition through rollout, and set the standards for how campaigns are built, tracked, and measured. You will work with a high degree of independence and be the person the team brings the hard problems to.

Marketing Systems & Technology

• Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration, assisting with updates to segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks (GDPR, CCPA, etc.).

• Assist in the evaluation, research, and rollout of new GTM tech stack tools, including supporting business case development, coordinating vendor logistics, and facilitating implementation steps for the team.

• Conduct routine audits, testing, and troubleshooting across the marketing tech stack to identify inefficiencies and help implement technical fixes designed by cross-functional leads.

• Execute data governance protocols to ensure data accuracy and consistency remain aligned across all integrated systems.

• Flag funnel conversion and handoff problems and drive the fixes across teams.

Campaign Operations

• Support campaign managers with program setup, pre-launch QA, and tracking validation to help ensure timely multi-channel launches.

• Help facilitate the day-to-day execution of ABM programs, assisting with account list uploads, segmentation updates, tool configuration, and reporting pulls.

• Monitor operational workflows for bottlenecks and assist the Senior Strategic Program Manager in deploying process tweaks that improve efficiency and accuracy.

Process, Automation & AI

• Support the maintenance and optimization of systems and automations that reduce manual work and help keep marketing data clean and actionable.

• Assist in researching and implementing AI agents or automated workflows identified by team leads to replace manual processes.

• Track emerging marketing technologies and AI tooling, sharing relevant insights and research with leadership to inform future recommendations.

• Maintain comprehensive documentation for workflows, SOPs, and system configurations, and support end-user training and enablement for the marketing team.

• Provide peer guidance and onboarding support to analysts and marketing operations teammates as needed.

Analytics & Reporting

• Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions, and make sure the systems capture what reporting needs.

• Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).

• Support attribution modeling and lead scoring initiatives.

Cross-Functional Collaboration

• Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT.

• Align cross-functionally on goals, definitions, and processes across the funnel.

What You’ll Bring

• 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.

• Expert, hands-on experience with marketing automation and Salesforce, including administering integrations between them.

• Track record of leading complex, cross-functional systems projects end to end, such as a lifecycle redesign, a scoring and routing overhaul, a platform migration, or an attribution rollout.

• Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.

• Strong background in data management, analytics, and performance reporting.

• Experience operationalizing account-based marketing programs.

• Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.

• Comfortable operating in ambiguity and building processes where none exist.

• Able to explain technical trade-offs to non-technical stakeholders and get to a decision.

• Detail-oriented with a bias for action. You deliver accurate work quickly and own QA.

What Sets You Apart?

• Experience with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.

• Familiarity with data visualization tools (Tableau, Power BI) or working SQL.

• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.

What Success Looks Like

• Marketing data is accurate, trusted, and consistently used in decision-making.

• Systems and processes scale as the business grows, with a roadmap the team can see.

• Day-to-day marketing workflows run smoothly, and campaign owners launch faster with fewer errors.

• Campaign and funnel performance is transparent, measurable, and clearly tied to revenue outcomes.

Travel Required

This role may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager.

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.

• Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.

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