Senior Ads Measurement Lead - App Dev
Skills & Technologies
Requirements
- Experience
- 8+ years
Benefits
Joblaze summary
In the role of Senior Ads Measurement Lead at Reddit, the individual will focus on executing and strategizing advertising measurement to enhance the performance of mobile app campaigns. Key skills include expertise in multi-touch attribution, media mix modeling, and a strong analytical background in advertising research. This position is ideal for someone with over six years of experience in advertising or analytics, particularly within digital platforms, who can manage multiple client projects effectively. The role is part of a collaborative Marketing Sciences team dedicated to driving client success through data-driven insights.
Joblaze insights
- Listed about a month ago on Joblaze — tracked directly from Reddit's career page.
- Reddit has 161 other open roles including Event Marketing Lead , Usability Rapid Researcher (Contract), Client Partner, Mid-Market (B2B Services Acquisitions).
- 52 active Analytics roles on Joblaze right now.
- 8 active advertising roles on Joblaze right now.
- 5 active digital advertising roles on Joblaze right now.
- Salary band is above the typical range for Sales/Marketing (median ~$145,000).
Quick facts
- What's the salary range?
- Reddit lists $167,500–$234,500 for this role.
- How much experience is required?
- At least 8 years of relevant experience for this Senior Ads Measurement Lead - App Dev role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Statistical Methods, measurement, digital advertising, Multi-Touch Attribution, Analytics, advertising.
- What seniority level is this role?
- Reddit targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Ads Measurement Lead - App Dev role at Reddit.
From the original posting
This role must be based out of one of our office hubs: New York, Los Angeles, San Francisco, or Chicago
Reddit is looking for a Measurement Lead to help our Mobile App advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.
Responsibilities:
- Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
- Leverage measurement results to drive business growth for our App-focused clients - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
- Co-develop Reddit best practices - work and consult across a breadth of clients and measurement types including mobile measurement attribution, brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
- Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
- Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
Qualifications:
-
- 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
- Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
- Knowledge of North America Measurement solutions and norms.
- A knowledge of experimentation and familiarity with the underlying statistical methods
- A strong background in the execution, analysis, and presentation of quantitative advertising research.
- Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
- Experience working at scale, managing multiple projects and clients simultaneously
- Preferred experience: Working with App-focused businesses and Mobile Measurement Partners (MMPs)
- A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
- Exceptional written and oral communication skills – you’re articulate and engaging
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
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Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.