Is the Senior Paid Acquisition Manager, Paid Social role remote?

It's hybrid — Gusto expects some on-site time in Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid.

What's the salary range?

Gusto lists $108,570–$161,000 for this role.

How much experience is required?

At least 7 years of relevant experience for this Senior Paid Acquisition Manager, Paid Social role.

Where is the role based?

Gusto is hiring for this position in Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid.

What's the tech stack?

Joblaze extracted these technologies from the posting: ChatGPT, Google Demand Generation, LinkedIn, Meta, Quora, Reddit.

What seniority level is this role?

Gusto targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Senior Paid Acquisition Manager, Paid Social role at Gusto.

Senior Paid Acquisition Manager, Paid Social at Gusto

Joblaze summary

The Senior Paid Acquisition Manager at Gusto is responsible for executing and strategizing paid social campaigns across various platforms, focusing on driving brand awareness and conversions while meeting pipeline and revenue goals. This role requires extensive experience in performance marketing, particularly in managing substantial budgets and applying data-driven insights to optimize campaigns. Ideal candidates will have a strong background in B2B SaaS or high-growth environments, along with a proven ability to leverage AI tools in their marketing workflows. The position is part of a collaborative Demand Generation team that values experimentation and cross-functional partnerships.

Joblaze insights

Listed 4 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Gusto's careers page October 18, 2026.
Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 10% of 1036 comparable senior sales/marketing roles in United States we track (median $150,000 across 200 companies).
Meta appears in 0.6% of 1766 comparable senior sales/marketing roles in United States; Google Demand Generation appears in 0.1% of 1766 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Paid Acquisition Manager, Paid Social role remote?: It's hybrid — Gusto expects some on-site time in Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid.
What's the salary range?: Gusto lists $108,570–$161,000 for this role.
How much experience is required?: At least 7 years of relevant experience for this Senior Paid Acquisition Manager, Paid Social role.
Where is the role based?: Gusto is hiring for this position in Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid.
What's the tech stack?: Joblaze extracted these technologies from the posting: ChatGPT, Google Demand Generation, LinkedIn, Meta, Quora, Reddit.
What seniority level is this role?: Gusto targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Paid Acquisition Manager, Paid Social role at Gusto.

From the original posting

About Gusto

About the Role

Gusto is looking for a seasoned Paid Acquisition Manager to own execution across paid social and emerging acquisition channels — testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance marketing, channel experimentation, and AI-powered workflow design. You will own execution and day-to-day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and revenue targets.

About the Team

As a member of Gusto’s Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media. This team operates with high autonomy, a bias for experimentation, and a culture of cross-functional partnership. We hold ourselves to a high standard, move fast, and genuinely believe that being AI-native is part of what it means to do this job well today.

Here's what you'll do day-to-day:

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.
Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
Identify, test, and validate new digital media channels and formats beyond core paid social — such as Google Demand Generation campaigns and ChatGPT ads — running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.
Align with the Brand and Influencer team to run the organic-to-paid feedback loop — turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations — keeping measurement reliable as tracking needs evolve.
Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Here's what we're looking for:

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.
Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.
Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.
You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.

Compensation

Our cash compensation amount for this role is $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like "Head of X" instead of a rank word like "Director" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.

Standard company text repeated across Gusto's postings is omitted here.