Senior Product Manager, GTM Strategist

Available Locations: Austin or London (Hybrid)

About the Role

More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our Customers. We're building the products that answer "can we trust this traffic?" and our story is differentiated, but the demand is outpacing the number of experts who can tell our story. This role will drive the solution to this challenge.

We think of this as the next generation of product marketing, built for a technical product and rebuilt as a part of the Product team. At Cloudflare, PMs are the first sellers, and own their own launches, content, and enablement. This role, like the rest of the team, will be both deep in R&D as well as in the field driving real Customer conversations, feeling firsthand what lands, and turning that into the enablement, materials, and programs the entire field runs on. Your credibility comes from carrying the pitch yourself.

You will work directly with the Director of Product and across the PMs who lead each product line. As a member of the product team, your work in the field shapes the strategy and the narrative. You own how far and how fast that story travels, and how well the field can carry it on its own.

What you'll do

Own the field's ability to win.

Build the enablement that lets any account team lead a conversation about agents, bots, attackers, or fraud, end to end. This includes training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification. You are measured by how capable you make the entire field, and by how much you free up product experts to build rather than sell.

Carry the pitch as a member of the Product team.

Join and drive real Customer calls. This keeps your enablement grounded in what actually works. You will stand up and orchestrate a bench of field subject-matter experts who scale this well beyond one person.

Amplify our story.

Our space is presented through some of the most engaging material in the company, closer to an interactive application than a slide deck. You will extend and evolve that into assets the field can run on its own, and produce new material of the same caliber.

Who you are

• You are deep enough on the technology to earn a room's trust. You can explain, or learn how to explain, how browser automation differs from a headless browser or a credential-stuffing run, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and, most importantly, where security, user experience, and privacy actually trade off against each other.
• You are deep enough on the technology to earn a room's trust. You may not know our exact stack or space, yet, but you can already reason about things like how browser automation differs from a headless browser, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and where security, user experience, and privacy actually trade off against each other.
• You have done Product or Product Marketing and wanted more of it. More time with Customers, more technical depth, more ownership of whether the field actually wins. You are looking to drive the conversation first-hand, and not behind the scenes.
• You have sold or evangelized hard technical products to real Customers, and you want to keep doing it, because you know a message is only true once it survives contact with a skeptical buyer.
• You can make a complicated idea land with a practitioner and an executive in the same afternoon, in writing, on a call, or on stage, without dumbing it down.
• You judge yourself by how good the people around you get. You have built the training, the playbook, or the program that made a whole team better at something hard, and you take more pride in ten strong sellers than in being the expert everyone has to call.
• You go deep on one thing and make it excellent, rather than stretching across ten related things until none of them are sharp.
• You can build the demo yourself. You are comfortable enough with AI harnesses or Python, JavaScript, or Bash to stand up a concept of your own.

Nice to have

• Experience selling, marketing, or evangelizing bot management, anti-fraud, or application security.
• Familiarity with Cloudflare's broader platform (WAF, CDN, Zero Trust, Workers) and how Bot Management fits with each.
• Hands-on experience deploying Bot Management, Turnstile, or similar in production.
• A track record of standing up field enablement or subject-matter-expert programs from scratch.

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and

benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx InsuranceDental InsuranceVision InsuranceFlexible Spending AccountsCommuter Spending AccountsFertility & Family Forming BenefitsOn-demand mental health support and Employee Assistance ProgramGlobal Travel Medical Insurance

Financial Benefits

Short and Long Term Disability InsuranceLife & Accident Insurance401(k) Retirement Savings PlanEmployee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leaveLeave programs, including parental, pregnancy health, medical, and bereavement leave