The Customer Care Product team’s mission is to build the product experiences, automation, and human-assisted touchpoints that support our customers at every stage of their financial journey. We design the client-facing tools, scheduling flows, and expert consultation routing that power our new premium financial offerings. Our team operates at a fast pace, collaborating closely with central marketing, the Concierge team, and growth marketing to deliver a seamless customer experience. We prioritize ethical execution and compliance while striving to democratize premium services for our users.

As a Senior Product Marketing Manager, you will lead the GTM strategy and prospect acquisition for our new premium financial offering. In this role, you will design and stand up a B2B-hybrid marketing motion to bring in prospects who are not yet Robinhood customers. You will personally build and execute outbound channels like LinkedIn, email, and outreach, while directing central marketing and Concierge teams for other channels. By implementing a CRM-integrated martech stack, you will orchestrate conversion paths and build marketing attribution to optimize CAC:LTV. This is an exciting opportunity to build a high-priority marketing infrastructure from scratch and make a major business impact!

This role is based in our New York, NY office, with in-person attendance expected at least 3 days per week.

What you’ll do

• Net-new prospect funnel: Personally build and run outbound marketing—including LinkedIn, email, and outreach—to reach a high-net-worth and mass-affluent audience outside our current customer base.
• Conversion path orchestration: Own both the free expert consultation and self-serve signup paths. Partner with product to lead qualification and routing to expert calendars, nurture no-shows and not-yet-ready leads, and test outreach channels.
• Channel orchestration via central marketing and Concierge: Set the strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through the central marketing and Concierge teams.
• Marketing stack build-out: Implement the marketing technology required to run marketing for this audience, integrating with a CRM (e.g., Salesforce).
• Launch readiness: Drive marketing execution against a confidential internal timeline.
• GTM partnership across departments: Partner with central marketing, Concierge, growth, product, and legal/compliance as strategy and budget finalize—understanding project timelines and key marketing outputs, triaging problems in real time, and advocating for the prospective client's needs.
• Unit-economics ownership: Build and iterate marketing attribution and efficiency, with a primary focus on net-new client acquisition costs relative to lifetime value (CAC:LTV).

What you bring

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building, not just running, campaigns inside an existing stack.
• Experience creating a marketing stack that pairs outbound channels (LinkedIn, email, outreach) with a live "book a call/demo" conversion flow (marketing automation, lead routing, scheduling, and attribution).
• Experience marketing a sales-assisted product (such as wealth management, fintech, insurance, or B2B SaaS with a human handoff) where the funnel leads to a live conversation rather than a self-serve signup.
• Routine use of AI across your marketing workflow, with comfort directing a hybrid workflow of human collaborators and AI tools.
• Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels, and experience directing other teams or agencies on channels you do not produce yourself.

Nice to have

• Experience in wealth management, private banking, Registered Investment Advisor (RIA), or a fintech-serving high-net-worth background.
• Experience with compliance-reviewed marketing in a regulated financial services environment.
• Experience planning small, high-touch VIP or executive events.
• Depth in two or more areas of product marketing, growth/demand generation, and content/brand, with the ability to operate across all three.
• Comfort building and presenting a GTM perspective to senior leaders under an evolving timeline and confidentiality constraints.
• Experience with referral programs or partner-channel marketing.

How We'll Know You're Succeeding

Primary measure: Net-new (non-existing-customer) demand generated and converted.

Supporting measures:

• Full-funnel conversion from first impression to new customer.
• Improved efficiency over time (CAC:LTV).
• Self-serve and referral-sourced growth, balanced with net-new focus.
• On-track readiness against internal launch milestones.

What we offer

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.