Senior Product Marketing Manager
Join Faire as a Senior Product Marketing Manager to shape GTM strategy and drive product awareness in a hybrid work environment.
Posted by employer 4 days ago
First seen on Joblaze 4 days ago
Last verified on the company career page 3 hours ago
What you'll build
- Develop positioning and messaging
- Build and own end-to-end GTM strategy
- Coordinate cross-functional enablement
- Conduct customer research
- Use AI tools to enhance work
Must have
- 6+ years of product marketing experience
- Track record of building positioning from scratch
- Experience building thematic campaigns
- Uses data to size opportunities
- Experience conducting customer research
Nice to have
- Familiarity with independent retailers
- Two-sided marketplace background
- Background in STEM or consulting
- Experience in high-growth environments
Practical constraints
- Hybrid employees go into the office 3 days per week
AI in the day-to-day
Actively experiments with and adopts AI tools to sharpen and accelerate their work.
Requirements
- Experience
- 6+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In this role, the Senior Product Marketing Manager at Faire is responsible for developing and executing go-to-market strategies for specific product areas, ensuring that complex offerings are communicated clearly to customers. The position requires a strong background in product marketing, with a focus on positioning, messaging, and cross-channel execution, ideally in a two-sided marketplace environment. This role suits experienced marketers who thrive in ambiguous situations and can leverage data to inform their strategies. Faire's emphasis on community and local businesses underscores the importance of understanding customer needs in shaping effective marketing initiatives.
Joblaze insights
- Listed 4 days ago — first seen on Joblaze September 19, 2026. Last confirmed on Faire's careers page September 23, 2026.
- This exact title is also open at 2 other locations at Faire: New York City, NY, San Francisco, CA.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 44% of 949 comparable senior sales/marketing roles in United States we track (median $150,000 across 188 companies).
Quick facts
- Is the Senior Product Marketing Manager role remote?
- It's hybrid — Faire expects some on-site time in San Francisco, CA.
- What's the salary range?
- Faire lists $148,000–$203,500 for this role.
- How much experience is required?
- At least 6 years of relevant experience for this Senior Product Marketing Manager role.
- Where is the role based?
- Faire is hiring for this position in San Francisco, CA.
- What seniority level is this role?
- Faire targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Marketing Manager role at Faire.
From the original posting
About Faire
About this role
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.
We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.
Positioning and messaging
- Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
- Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
- Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.
- Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.
GTM strategy and execution
- Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
- Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
- Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
- Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
- Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.
Team and craft
- Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.
- Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.
Qualifications
Required
- 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
- Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
- Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
- Experience building thematic campaigns across product areas, not just siloed launches.
- Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
- Experience conducting or directing customer research and translating findings into positioning.
- Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.
Nice to have
- Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
- Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
- Background in STEM, management consulting, finance, or other quantitative fields.
- Experience in high-growth or scaling environments where PMM infrastructure was still being built.
Salary Range
San Francisco: The pay range for this role is $148,000 - $203,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Standard company text repeated across Faire's postings is omitted here.