Senior Product Marketing Manager
Join Aiwyn as a Senior Product Marketing Manager to shape strategies that transform the professional services industry through modern SaaS.
Posted by employer 2 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 21 hours ago
Requirements
- Experience
- 6+ years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The Senior Product Marketing Manager at Aiwyn plays a crucial role in shaping and executing go-to-market strategies for their SaaS offerings, focusing on integrated campaigns that enhance product awareness and drive customer engagement. This position requires a strong background in B2B SaaS marketing, particularly within the professional services or financial tech sectors, along with proven skills in product storytelling and cross-functional collaboration. Ideal candidates will have significant experience in mid-scale businesses and a knack for navigating fast-paced environments, making them well-suited to mentor others as Aiwyn continues to expand.
Joblaze insights
- Listed 10 days ago on Joblaze — tracked directly from Aiwyn's career page.
- Aiwyn has 9 other open roles including Customer Escalation Manager, Senior Product Manager, Platform, Senior Product Manager, Payments.
Quick facts
- How much experience is required?
- At least 6 years of relevant experience for this Senior Product Marketing Manager role.
- What seniority level is this role?
- Aiwyn targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Product Marketing Manager role at Aiwyn.
From the original posting
Who You Are
You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit. You think big, move fast, and collaborate deeply.
You’re not just managing strategy; you're shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS.
Responsibilities
Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.
Role requirements
6+ years of B2B SaaS Product Marketing experience
3+ years of experience in mid-scale businesses
Familiarity with vertical SaaS/Platform organizations
Deep understanding of accounting, professional services, or financial tech markets.
Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross-functional leadership and communication skills.
Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.