Join Instacart as a Senior Software Engineer to architect and scale backend services for marketing campaign execution in a fully remote environment.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 1 hour ago
Skills & Technologies
What you'll build
- Lead complete projects independently across backend services
- Architect scalable, robust solutions for performance
- Drive technical improvements by identifying and solving problems
- Partner directly with Marketing and Product stakeholders
- Mentor junior engineers through code reviews and technical guidance
Must have
- 5–8 years of software engineering experience
- Expert-level proficiency in Python
- Deep expertise with data integration technologies
- Demonstrated ability to design for performance and scalability
- Excellent communication skills
Nice to have
- Experience architecting and implementing automation frameworks
- Advanced knowledge of ad platform APIs
- Deep understanding of digital marketing operations
- Experience with cloud cost optimization
- Demonstrated ability to leverage AI tools
Requirements
- Experience
- 5–8 years
Not disclosed in this posting: visa sponsorship.
Joblaze summary
In this role, the Senior Software Engineer will focus on architecting and scaling backend services and ETL processes that support Instacart's marketing campaigns across various channels. Proficiency in Python, data integration technologies, and workflow orchestration tools is essential, along with a strong understanding of digital marketing operations. This position is ideal for experienced engineers who have a proven track record of leading projects and mentoring others, particularly those with a background in performance marketing and technical strategy.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze October 3, 2026. Last confirmed on Instacart's careers page October 5, 2026.
- This exact title is also open at 1 other location at Instacart: Canada - Remote (ON, AB, BC, or NS Only).
- Salary band is in line with the typical range for Backend roles (median ~$180,000).
- Starts above 37% of 153 comparable senior backend roles in United States that list Python we track (median $173,000 across 64 companies). See Python salary trends
- Python appears in 41.3% of 506 comparable senior backend roles in United States; dbt appears in 0.2% of 506 comparable senior backend roles in United States.
Quick facts
- Is the Senior Software Engineer, Marketing Enablement & Technology role remote?
- Yes — Instacart lists this as a fully remote position.
- What's the salary range?
- Instacart lists $166,000–$210,000 for this role.
- How much experience is required?
- 5–8 years of relevant experience for this Senior Software Engineer, Marketing Enablement & Technology role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Airflow, ETL, Facebook Ads, Google Ads, Python, SQL.
- What seniority level is this role?
- Instacart targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Software Engineer, Marketing Enablement & Technology role at Instacart.
From the original posting
We're transforming the grocery industry
Overview
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.
We're seeking a Senior Software Engineer for the Paid MarTech pod to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape technical and product strategy.
About the Job
- Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance.
- Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
- Drive technical improvements by identifying and solving deeper underlying problems, designing appropriate abstractions to simplify complexity and promote reusability across the codebase.
- Partner directly with Marketing and Product stakeholders to influence features and requirements, bringing strong technical perspective while making well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support, while contributing to team productivity through process improvements and automation.
About You
Minimum Qualifications
- 5–8 years of software engineering experience with expert-level proficiency in Python for building scalable backend services, APIs, and data pipelines.
- Proven track record of leading complete projects end-to-end, including architecture design, implementation, experimentation, and production rollout.
- Deep expertise with data integration technologies (Snowflake, SQL, ETL processes) and workflow orchestration tools (Airflow, DBT).
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions (logging, metrics, tracing).
- Strong product thinking with ability to research problems deeply, influence product direction, and make strategic trade-offs balancing technical and business considerations.
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders.
Preferred Qualifications
- Experience architecting and implementing automation frameworks and reusable abstractions that improve team productivity and system extensibility.
- Advanced knowledge of ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms at scale.
- Deep understanding of digital marketing operations and performance marketing KPIs (ROAS, LTV, CAC, CPA) with ability to identify technical opportunities that drive business impact.
- Experience with cloud cost optimization, chaos engineering, and disaster recovery planning.
- Track record of managing technical debt strategically and leading legacy system modernization efforts.
- Experience with security-by-design principles and leading incident response for production systems.
- Demonstrated ability to leverage AI tools for significant productivity improvements and contribute to AI-assisted development infrastructure.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Standard company text repeated across Instacart's postings is omitted here.