SEO Content Writer
Join Ethos Life as a senior SEO Content Writer to create engaging financial content for U.S. audiences.
Posted by employer 1 day ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
Skills & Technologies
What you'll build
- Write, edit, and optimize content across wealth management, personal finance, and life insurance topics.
- Translate complex financial concepts into clear, accurate, and consumer-friendly content.
- Create content aligned with search intent, SEO best practices, and LLM discoverability.
- Research financial topics using credible primary and secondary sources.
- Refresh and optimize existing content based on organic performance.
Must have
- 5+ years of professional content writing experience in digital marketing, SEO, or organic content.
- Prior experience writing about finance or financial services is required.
- Strong ability to research and explain complex financial topics accurately.
- Excellent command of written English, with proven editing and proofreading skills.
- Strong understanding of SEO, search intent, on-page optimization, and content structure.
Nice to have
- Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO).
- A track record of creating content that has been cited or referenced by LLMs or AI search platforms.
AI in the day-to-day
Stay current with developments in SEO, AI search, LLMs, and financial content.
Requirements
- Experience
- 5+ years
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The SEO Content Writer at Ethos Life focuses on producing engaging, search-optimized content related to life insurance and wealth management. This role requires a strong background in financial writing, along with expertise in SEO and an understanding of how content is discovered through AI and LLMs. Ideal candidates will have over five years of experience in digital marketing and a proven ability to simplify complex financial topics for a U.S. audience. Ethos Life is a technology-driven company aiming to transform the life insurance landscape.
Joblaze insights
- Listed today — first seen on Joblaze October 3, 2026. Last confirmed on Ethos Life's careers page October 3, 2026.
- SEO appears in 1.4% of 71 comparable senior sales/marketing roles in India.
Quick facts
- Is the SEO Content Writer role remote?
- It's hybrid — Ethos Life expects some on-site time in Bangalore, India.
- How much experience is required?
- At least 5 years of relevant experience for this SEO Content Writer role.
- Where is the role based?
- Ethos Life is hiring for this position in Bangalore, India.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Content Writing, Finance, Life Insurance, SEO, Wealth Management.
- What seniority level is this role?
- Ethos Life targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this SEO Content Writer role at Ethos Life.
From the original posting
About Ethos
About the role
We’re looking for an experienced SEO Content Writer to join the team at Ethos and support our growing content efforts across life insurance and wealth management.
You’ll create engaging, search-optimized financial content designed to perform across traditional search engines as well as emerging AI and LLM-driven discovery platforms. You’ll work closely with the SEO team to turn search insights, content briefs, and complex financial topics into clear, useful, and trustworthy content for consumers.
This role is best suited for someone with prior experience creating and optimizing content for U.S. audiences, particularly in finance or financial services. The ideal candidate combines strong financial writing experience with a solid understanding of SEO, search intent, and how content is increasingly discovered and referenced by LLMs.
Duties and Responsibilities:
- Write, edit, and optimize content across wealth management, personal finance, and life insurance topics.
- Translate complex financial concepts into clear, accurate, and consumer-friendly content.
- Create content aligned with search intent, SEO best practices, and LLM discoverability.
- Research financial topics using credible primary and secondary sources, ensuring claims are accurate and well-supported.
- Structure content effectively using headings, summaries, FAQs, tables, lists, and other formats that improve readability and discoverability.
- Refresh and optimize existing content based on organic performance, changing search behavior, and emerging opportunities.
- Work closely with SEO, editorial, product, and other stakeholders to take content from brief to publication.
- Stay current with developments in SEO, AI search, LLMs, and financial content.
Qualifications and Skills:
- 5+ years of professional content writing experience in digital marketing, SEO, or organic content.
- Prior experience writing about finance or financial services is required, ideally across wealth management, investing, personal finance, fintech, or insurance.
- Strong ability to research and explain complex financial topics accurately and in plain English.
- Excellent command of written English, with proven editing and proofreading skills.
- Strong understanding of SEO, search intent, on-page optimization, and content structure.
- Experience creating content that performs well in organic search.
- Strong attention to detail, particularly when working with financial data, statistics, and claims.
- Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO) is a plus.
- A track record of creating content that has been cited or referenced by LLMs or AI search platforms is a strong plus.
#LI-Hybrid
#LI-NG1
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
Standard company text repeated across Ethos Life's postings is omitted here.