Lead high-impact marketing programs across France, Spain, and Italy for a fast-growing legal tech company.
Posted by employer 4 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 13 hours ago
What you'll build
Must have
Nice to have
Requirements
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The Senior Marketing Manager at Legora is responsible for executing impactful marketing programs across France, Spain, and Italy, focusing on brand awareness and customer engagement. This role requires expertise in B2B marketing, particularly within the SaaS or technology sectors, and involves managing integrated campaigns, events, and content strategies. Ideal candidates will have over six years of experience and a strong ability to collaborate across teams in a fast-paced environment. Legora's early-stage scale-up status offers significant growth potential within a diverse and high-performance culture.
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From the original posting
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You are joining an early-stage scale-up with exceptional product-market fit, trusted by leading French, Spanish and Italian firms like Bending Spoons, Pigment, and Cases & Lacambra. Backed by over $600M in funding from top investors including Accel, ICONIQ, General Catalyst, Bessemer Venture Partners, Benchmark, Redpoint, and Y Combinator. And a world-class team from Google, Klarna, Spotify, Slack, and top tier consulting and law firms with infinite room to grow professionally.
The Role
We're looking for a marketing manager to join our Paris or Madrid team and lead the execution of high-impact marketing programs across France, Spain and Italy. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including creative brand marketing, integrated campaigns, account-based marketing, field marketing, community, and content marketing.
You'll report to the Marketing Director for EMEA and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You'll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts, and nurture customer relationships. You will play a key role towards achieving new business pipeline, upsell pipeline and renewals targets across France, Spain and Italy.
What You'll Do
Build and grow Legora's brand presence across France, Spain and Italy, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.
Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
Lead the conception and execution of integrated marketing campaigns, coordinating across digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
Design and manage regional field marketing programs, including industry conferences, community events, sponsorships, and Legora-hosted experiences tailored to French, Spanish and Italian buyers.
Partner with the French, Spanish and Italian sales and partner teams to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
Own end-to-end event production, including venue selection, vendor management, attendee communications, GTM enablement, run-of-show planning, content and speaker preparation, onsite execution, and post-event processing.
Build, manage and execute a pipeline of customer stories which translate Legora's impact into compelling proof points, driving advocacy and loyalty.
Develop content amplification strategies that extend the reach of Legora's thought leadership, product stories, and customer narratives across relevant channels in France, Spain and Italy.
Execute targeted demand-generation campaigns that support field programs, leveraging email, paid media, social, and out-of-home placements to drive attendance, engagement, and conversions.
Source and activate customer advocates, identifying French, Spanish and Italian customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.
Manage relationships with regional agencies, vendors, and marketing partners, ensuring seamless collaboration, quality execution, and budget adherence.
Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora's presence at every touchpoint.
What You Bring
6+ years of experience in B2B marketing, prefer ably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
Hands-on experience supporting events, sponsorships, or regional campaigns.
Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
Ability to wear multiple hats as needed in a dynamic, rapidly evolving organisation.
Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Comfortable collaborating across functions and regions in a fast-paced environment.
Experience with marketing automation and GTM/CRM tools (e.g., Salesforce, HubSpot, Pardot, Customer.io, Clay) is a plus.
Standard company text repeated across Legora's postings is omitted here.