Staff Engineer - Web Platform

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What’s the opportunity?

Fin's websites, including fin.ai, are strategic growth levers for the company — powering storytelling, brand, experimentation, and product discovery. As our Staff Engineer, you will shape the technical direction and architectural evolution of our web platform and systems. You’ll act as the technical leader across our marketing and growth web surfaces. This is a cross-functional engineering leadership role, partnering with marketing, analytics, design, data science, and engineering teams — to ensure our web stack is modern, performant, measurable, and delightful to build on. You’ll operate with a high degree of autonomy and will be accountable for setting the long-term technical strategy for the team and executing against it.

What will I be doing?

As a senior technical leader, you will:

• Own and evolve the architecture of Fin's web platform.
• Define the long-term technical strategy for the web team, focusing on scalability, performance, developer productivity, observability, and system reliability.
• Collaborate closely with marketing, design, analytics, and data science stakeholders to ensure the platform supports their goals with accuracy, performance, and agility.
• Lead and influence the design and implementation of MarTech systems for event tracking, attribution, funnel reporting, A/B testing infrastructure, and more.
• Partner with engineers across web, infrastructure, and data to create a high-quality, cohesive technical ecosystem.
• Mentor and elevate engineers across the team and organisation — providing guidance on architecture, data modeling, system design, and engineering best practices.
• Set the standard for technical excellence in reliability, maintainability, code quality, and operational readiness.
• Provide technical leadership and insight to Engineering Managers, Product Managers, and executive stakeholders - communicating risks, trade-offs, and opportunities clearly.
• Contribute hands-on to the codebase — leading by example and helping unblock and accelerate key projects.

What skills do I need?

We’re looking for someone who brings deep technical expertise, cross-functional leadership, and strong domain knowledge in web systems. You should have:

• 8+ years of software engineering experience.
• Experience in a high-scale growth-focused web environment.
• A track record of technical leadership and influencing technical direction across multiple teams or departments.
• Deep expertise in Next.js and the React ecosystem.
• Experience with headless CMS platforms such as Contentful or Sanity - including content modeling, migration, and multi-site architecture.
• Experience with infrastructure-as-code (Terraform), cloud platforms (AWS, CloudFront, S3), and deployment platforms (Vercel).
• Experience designing or operating experimentation infrastructure - A/B testing frameworks, event instrumentation, attribution systems and tools like Eppo.
• Strong understanding of web analytics and data instrumentation - experience with event tracking SDKs, Google Tag Manager, or similar.
• Comfortable working in and supporting full-stack codebases - even if this role is not UI-heavy, a solid frontend architecture awareness is valued.
• Experience operating in continuous delivery environments with an emphasis on incremental, high-quality shipping.
• Exceptional communication skills and a history of collaborating with cross-functional teams (product, marketing, analytics, design, etc.)
• A mentorship mindset — proven ability to raise the bar for engineering excellence across a team or organization.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.