How much experience is required?

3–5 years of relevant experience for this Brand Manager - China role.

What seniority level is this role?

thatgamecompany targets mid-level candidates for this position.

Is this full-time or contract?

Full-time for this Brand Manager - China role at thatgamecompany.

Brand Manager - China at thatgamecompany

Joblaze summary

The Brand Manager for China at thatgamecompany is responsible for shaping and executing the brand's presence and initiatives in the region, focusing on both strategic direction and hands-on project management. This role requires expertise in branding and marketing, along with strong communication skills in both Chinese and English, to effectively collaborate with global teams and local partners. Ideal candidates will have 3-5 years of relevant experience and a deep passion for games, particularly those developed by TGC. The position emphasizes a long-term brand vision, aligning with the company's creative values.

Joblaze insights

Listed 9 days ago on Joblaze — tracked directly from thatgamecompany's career page.
thatgamecompany has 39 other open roles including Staff Systems Software Engineer, Game Engine Engineer , UI Technical Designer.

Quick facts

How much experience is required?: 3–5 years of relevant experience for this Brand Manager - China role.
What seniority level is this role?: thatgamecompany targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Brand Manager - China role at thatgamecompany.

From the original posting

Brand Manager - China

thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.

Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.

This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market

Requirements
• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance

We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus

Real interest in emotionally driven, experience-oriented brands, beyond surface-level

Brand Manager - China

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