Join Cognition as a Brand Marketer to creatively shape how we engage with developers and execute impactful marketing campaigns.
Posted by employer 6 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
Must have
Nice to have
AI in the day-to-day
You use AI tools daily and are excited to work at a company where the product is AI.
Requirements
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
In this role, the Brand Marketer at Cognition will be responsible for shaping the company's presence among developers through strategic product launches and integrated marketing campaigns. Key skills include creative strategy, campaign execution, and strong writing abilities, with a focus on leveraging AI tools. This position is suitable for someone with 0-4 years of experience who possesses a keen sense of taste and the ability to manage multiple project components effectively. Cognition's team is composed of highly skilled professionals from leading AI companies, fostering a collaborative and innovative environment.
Joblaze insights
Quick facts
From the original posting
We're looking for a creative, strategic marketer to own how Cognition shows up to developers, from product launches and brand campaigns to the day-to-day work of figuring out what we say, how we say it, and where. You'll plan and execute integrated campaigns across channels and work closely with our creative agencies and growth team to turn big ideas into things people actually see and remember.
You might:
Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.
Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
Own upper funnel brand awareness programs, like out-of-home marketing.
Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.
You should be:
A creative strategist. You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste.
An executor. Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things.
AI-native. You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything.
A clear writer. Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp.
Comfortable with ambiguity. You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.
You might have:
0-4 years of experience: we care more about taste, speed, and creative instinct than years on a resume
Run or meaningfully contributed to a product launch, brand campaign, or creative project
Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
Worked with creative agencies or external partners
A portfolio, blog, side project, or body of work that shows how you think
Standard company text repeated across Cognition's postings is omitted here.
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