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Customer Marketing Lead, Strategic Programs

Location
New York, NY (HQ)
Compensation
Not disclosed
Level
lead
Type
full time · Hybrid

Posted by employer 1 day ago

First seen on Joblaze 7 months ago

Last verified on the company career page 1 day ago

Not disclosed in this posting: compensation, years of experience, visa sponsorship.

Benefits

401k Match Budget for intra-office travel Fertility HRA Unlimited AI token usage Health Insurance Home-office equipment ordering Health and Wellness stipend Relocation Assistance In-office perks Pet Insurance Parental Leave

Joblaze summary

The Community Lead at Ramp is responsible for developing and executing a comprehensive community strategy that transforms users into advocates and strengthens Ramp's position in financial operations. This role requires a strong analytical mindset and systems-thinking skills to create scalable initiatives that enhance community engagement and retention. Ideal candidates are experienced in marketing programs, thrive in cross-functional environments, and possess a track record of building and scaling communities. Ramp's fast-paced culture and focus on impactful decision-making make this position suitable for those who excel in dynamic settings.

Joblaze insights

  • Listed about 7 months ago — first seen on Joblaze April 16, 2026. Last confirmed on Ramp's careers page November 11, 2026.

Quick facts

Is the Customer Marketing Lead, Strategic Programs role remote?
It's hybrid — Ramp expects some on-site time in New York, NY (HQ).
Where is the role based?
Ramp is hiring for this position in New York, NY (HQ).
What seniority level is this role?
Ramp targets lead candidates for this position.
Is this full-time or contract?
Full-time for this Customer Marketing Lead, Strategic Programs role at Ramp.

From the original posting

The problems are high-stakes, data-dense, and unforgiving.

About the Role

Ramp’s Enterprise Marketing team helps win and grow our largest accounts. Across ABM, Product Marketing and Customer Marketing, we shape how Ramp shows up for enterprise buyers, create campaigns that open doors, and equip Sales with the positioning and customer proof to move deals forward. Our customer programs deepen those relationships through peer connections, executive engagement and partnerships that create value for customers and new opportunities for Ramp.

You’ll own a portfolio spanning our Customer Advisory Board, co-marketing programs, and reference programs and quarterly Know Your Customer program. You’ll build trusted relationships with CFOs, senior finance leadership, and customers’ Communications and Marketing teams, creating opportunities that are valuable to both the customer and Ramp.

This is a hands-on role with meaningful ownership. You’ll set program plans, prioritize competing requests, and build the playbooks and systems that keep customer engagement coordinated. You should know when to make an ask, when to change it, and when to hold off. Customer trust and operational rigor matter equally.

You’ll partner closely with Customer Marketing, Product, Sales, account teams, Creative, and Events to bring customer insight into Ramp, help buyers hear from credible peers, and deliver value back to participating customers.

What You'll Do

  • Own the planning and execution of Ramp’s customer programs, including the calendar, goals, cross-functional responsibilities, and results.

  • Lead Ramp’s Customer Advisory Board, recruiting members, developing programming and building relationships that deepen customer engagement and advocacy.

  • Run the Know Your Customer program, helping Ramp employees get to know our customers’ businesses by recruiting participating customers and coordinating employee engagement and communications.

  • Develop customer launch and co-marketing programs. Work with customers’ executive, Communications, and Marketing teams to shape the partnership. Secure customer participation and approvals, and coordinate delivery of agreed content and campaigns with Creative and Customer Marketing.

  • Build and scale customer reference and advocacy programs, creating the systems that connect the right customers to relevant sales and marketing opportunities.

  • Partner closely with Events to recruit and prepare customer speakers for Ramp events, conferences, and executive forums.

  • Coordinate customer participation in the Times Square billboard and help customers make use of that visibility.

  • Coordinate customer asks across Sales, account teams, PMM, Comms, Events, and Customer Marketing. Maintain a shared record of commitments, approvals, and recent participation to prevent overlapping outreach and follow through on what we promise customers.

What You Need

  • You’ve built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting and maintaining relationships with senior customer leaders.

  • You’re credible with Fortune 500 C-suite and VP-level customers and comfortable working directly with GTM and company leadership.

  • You’re comfortable owning a number. You can set goals, report on coverage and engagement, and explain how customer participation supports pipeline or expansion using a defensible methodology.

  • Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing, including aligning responsibilities and resolving competing customer requests.

  • The ability to set direction and personally manage execution against programs objectives.

  • Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.

  • AI fluency and practical automation skills that reduce manual work while maintaining sound judgment, accurate records, and customer trust.

  • Systems thinking: experience building intake, readiness and permission standards, workflows, and reporting that other teams actually use.

Nice-to-Haves

  • Experience in fintech or B2B SaaS, particularly with enterprise customers or finance leaders.

  • Experience launching or scaling a CAB, customer reference program, or advocacy function.

  • Experience partnering with Creative, Content, or Events on customer co-marketing and recognition.

  • Flexible PTO

  • Centralized home-office equipment ordering

  • Health and wellness stipend

  • Budget for intra-office travel

  • Weekly coffee stipend

United States

  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents

  • One Medical annual membership

  • Fertility HRA (up to $10,000 per year)

  • Pet insurance

  • In-office perks: lunch, snacks, drinks, and more

Canada

  • Group medical, dental, and vision coverage through Sun Life

  • Life, AD&D, and disability coverage

  • Fertility drug coverage (up to $4,000 lifetime)

United Kingdom

  • Private medical insurance through Freedom Elite

 
 
 

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