Content Lead
Lead content strategy for a fast-growing power company, shaping member and employer brand narratives.
Posted by employer 2 days ago
First seen on Joblaze 20 hours ago
Last verified on the company career page 20 hours ago
What you'll build
- Own content across the customer acquisition journey
- Lead employer brand content
- Set voice and editorial standards
- Build content distribution strategy
- Partner with teams to create engaging content
Must have
- Excellent writing skills
- Experience owning content end to end
- Audience-first habit
- Working knowledge of content distribution
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
In the role of Content Lead at Base Power Company, the individual will manage content creation for both customer engagement and employer branding, ensuring clarity and appeal in messaging. Key skills include strong writing ability, experience in content strategy, and a solid understanding of audience needs across various platforms. This position is ideal for someone with a background in fast-paced environments who thrives on storytelling and collaboration. The marketing team plays a crucial role in shaping perceptions of the company as it expands into new markets.
Joblaze insights
- Listed today — first seen on Joblaze October 21, 2026. Last confirmed on Base Power Company's careers page October 21, 2026.
Quick facts
- Is the Content Lead role remote?
- No — this is an on-site role in Austin, TX.
- Where is the role based?
- Base Power Company is hiring for this position in Austin, TX.
- What seniority level is this role?
- Base Power Company targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Content Lead role at Base Power Company.
From the original posting
About the Role
Base is building a new kind of power company, and we're growing fast. Each new market means more homeowners hearing about Base for the first time, and more people deciding whether to build their careers here.
As our Content Lead, you'll shape how both groups get to know us. About half your time goes to member content: the website, the blog, and the emails and texts that help homeowners decide to join. The other half goes to our employer brand: telling the stories of the people building Base so great engineers, operators and field teams want to work here.
This role is for someone who loves writing and is great at it. You'll have a lot to work with: a product that keeps homes running through outages, a team building hardware, software and an energy company at the same time, and plenty of stories that haven't been told yet.
What You'll Bring
A portfolio that shows you're an excellent writer. You make complex topics clear and simple without talking down to the reader.
A love of writing. It's the thing you're best at, and you'd do it even if no one asked.
Experience owning content end to end at a fast-growing company, a consumer brand, or a publication.
An audience-first habit. You use interviews, data and research to understand who you're writing for before you start.
A working knowledge of how content gets distributed across web, social and email.
The ability to ship volume without losing quality: seven or more pieces a month, plus lifecycle copy.
What You'll Do
Own content across the customer acquisition journey, from the website and blog to email, text and social.
Lead Base's employer brand content and tell the stories of the people building the company.
Set the voice and editorial standards the rest of Base writes to.
Build the content distribution strategy
Partner with lifecycle, growth, recruiting, product and design to turn their work into content people want to read.
Talk to members and teammates to find the stories worth telling.
About the Team
The Marketing team owns how homeowners first hear about Base, come to understand it, and decide to join. Most of the people we reach have never thought about where their power comes from until it goes out. Our job is to make a new kind of power company feel simple, credible, and obvious. We work side by side with sales, product, and design, and our results directly decide how fast Base can grow into new markets.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Standard company text repeated across Base Power Company's postings is omitted here.