How much experience is required?

At least 7 years of relevant experience for this Lead Product Marketing Manager, Carta Law role.

What's the tech stack?

Joblaze extracted these technologies from the posting: B2B technology, Financial Services, Fintech, legal tech, legal technology, private capital.

What seniority level is this role?

Carta targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Lead Product Marketing Manager, Carta Law role at Carta.

Lead Product Marketing Manager, Carta Law at Carta

Joblaze summary

In this role, the Content Marketer at Carta Law will create and manage a range of content aimed at legal and compliance leaders in private capital firms, driving engagement and supporting business initiatives. The position requires a strong grasp of legal technology and private capital dynamics, along with proficiency in AI-powered content tools to enhance production and personalization. Ideal candidates will have over seven years of experience in B2B content strategy, particularly within technology or financial services, and a proven track record of producing authoritative thought leadership.

Joblaze insights

Listed about 4 months ago on Joblaze — tracked directly from Carta's career page.
Carta has 65 other open roles including Strategic Account Executive - Private Markets, Europe, Legal Partnerships / BD Manager, Workday Systems Payroll- HCM Manager.
189 active Fintech roles on Joblaze right now.
70 active Financial Services roles on Joblaze right now.
29 active legal technology roles on Joblaze right now.
Typical Fintech salary we track runs $137,550–$236,000 (median $180,000, across 75 roles).

Quick facts

How much experience is required?: At least 7 years of relevant experience for this Lead Product Marketing Manager, Carta Law role.
What's the tech stack?: Joblaze extracted these technologies from the posting: B2B technology, Financial Services, Fintech, legal tech, legal technology, private capital.
What seniority level is this role?: Carta targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Lead Product Marketing Manager, Carta Law role at Carta.

From the original posting

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on our Carta Law segment, you'll work to:

Governance, Compliance & Market Presence: Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
End-to-End Launch Strategy & Execution: Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
Asset Creation & Creative Briefing: Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
GTM Alignment & Campaign Strategy: Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
Positioning & Messaging Ownership: Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
Voice of Customer & Win/Loss Analysis: Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.

The Team You’ll Work With

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

A successful Lead Product Marketing Manager for this role would likely have:

8+ years of hands-on product marketing/GTM experience
Preferably, SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space
Motivation to work collaboratively in a fast-paced, ever-changing environment
Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Compensation

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

$182,750 - $215,000 salary in San Francisco, CA; New York, NY
$173,613 - $204,250 salary in Seattle, WA

Disclosures:

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.