Drive local brand growth and customer acquisition in Indonesia through strategic marketing initiatives.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 5 hours ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Country Marketing Manager at PayJoy focuses on enhancing brand visibility and driving customer acquisition through targeted marketing strategies in Indonesia. This role requires expertise in PR, digital marketing, and integrated campaigns, alongside collaboration with various internal teams to optimize marketing efforts. Ideal candidates will have a strong background in marketing within emerging markets, particularly those familiar with diverse consumer landscapes. PayJoy's mission-driven approach and innovative technology position it uniquely in the financial services sector.
From the original posting
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Manager Indonesia is responsible for driving local brand growth and customer acquisition/originations through strategic marketing initiatives across Indonesia. The role leads PR and communications, partner and retail marketing, point-of-sale visibility, branding, digital marketing, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to deliver high-impact marketing programs that improve channel performance and drive device activations across Indonesia’s diverse, multi-island market.