CRM and Lifecycle Manager II
Lead lifecycle campaigns to engage and retain millions of users at Coinbase with a focus on CRM strategy and execution.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 12 hours ago
Skills & Technologies
What you'll build
- Own lifecycle strategy for key user journeys
- Lead end-to-end planning and execution of multi-channel CRM campaigns
- Partner with cross-functional teams to align CRM initiatives
- Drive the CRM measurement framework
- Identify gaps in existing customer journeys
Must have
- 6+ years in CRM or Lifecycle Marketing
- Demonstrated ownership of multi-channel campaign strategy
- Proven track record of defining and optimizing lifecycle programs
- Deep proficiency with enterprise CRM platforms
- Experience leading cross-functional initiatives
- Working proficiency in SQL
Practical constraints
- Candidates may submit a maximum of 3 applications within a 6-month period
AI in the day-to-day
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs.
Requirements
- Experience
- 6+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The CRM and Lifecycle Manager II at Coinbase is responsible for developing and executing lifecycle strategies that enhance user engagement and retention through multi-channel campaigns. This role requires expertise in CRM platforms and a strong background in data-driven marketing, particularly in segmentation and performance measurement. Ideal candidates will have over six years of experience in lifecycle marketing and a proven ability to lead cross-functional initiatives. Coinbase's remote-first culture emphasizes collaboration during quarterly in-person sessions.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze October 2, 2026. Last confirmed on Coinbase's careers page October 3, 2026.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 82% of 11 comparable mid sales/marketing roles in United States that list CRM we track (median $110,000 across 11 companies).
- CRM appears in 2.1% of 1507 comparable mid sales/marketing roles in United States; SMS appears in 0.1% of 1507 comparable mid sales/marketing roles in United States.
Quick facts
- Is the CRM and Lifecycle Manager II role remote?
- Yes — Coinbase lists this as a fully remote position.
- What's the salary range?
- Coinbase lists $156,560–$164,800 for this role.
- How much experience is required?
- At least 6 years of relevant experience for this CRM and Lifecycle Manager II role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: A/B Testing, CRM, Email, In-app Messaging, Lifecycle Marketing, Machine Learning.
- What seniority level is this role?
- Coinbase targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this CRM and Lifecycle Manager II role at Coinbase.
From the original posting
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring a CRM & Lifecycle Manager II to join the Growth Marketing team within Marketing and lead how Coinbase engages and retains millions of users through lifecycle campaigns at global scale. This team owns CRM strategy and execution across email, push, in-app, and SMS, turning user data into personalized journeys that drive onboarding, engagement, and retention. You'll define lifecycle strategies for high-impact user segments, lead cross-functional campaign initiatives across multiple countries, and set the standard for how the team measures and optimizes CRM performance.
What you'll do:
- Own lifecycle strategy for key user journeys, including onboarding, engagement, and retention, defining segmentation, channel mix, and targeting approaches that drive measurable growth.
- Lead end-to-end planning and execution of multi-channel CRM campaigns (email, push, in-app, SMS) across multiple countries, balancing speed with quality at scale.
- Partner with Product, Product Marketing, Data Science, and regional stakeholders to align CRM initiatives with product launches, growth priorities, and international expansion goals.
- Drive the CRM measurement framework by defining KPIs, building reporting cadences, and translating campaign performance data into strategic recommendations for leadership.
- Identify gaps in existing customer journeys and design actionable plans to close them, leveraging A/B testing, ML-powered targeting, and personalization to improve conversion and retention.
Required Skills and Experience:
- 6+ years in CRM or Lifecycle Marketing with demonstrated ownership of multi-channel campaign strategy and execution (email, push, in-app, SMS) at scale.
- Proven track record of defining and optimizing lifecycle programs that delivered measurable improvements in user engagement, retention, or revenue metrics across multiple markets.
- Deep proficiency with enterprise CRM platforms (e.g., Braze, Iterable) including audience segmentation, journey orchestration, A/B testing, and ML-powered targeting.
- Experience leading cross-functional initiatives with Product, Engineering, and regional teams, with a track record of aligning competing priorities and delivering against aggressive timelines.
- Working proficiency in SQL for audience segmentation and campaign analysis, with the ability to partner with Data Science and Analytics teams to build robust reporting frameworks.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Standard company text repeated across Coinbase's postings is omitted here.