Is the Senior Marketing Manager, Brand Strategy role remote?

Yes — Coinbase lists this as a fully remote position.

What's the salary range?

Coinbase lists $205,785–$242,100 for this role.

What seniority level is this role?

Coinbase targets senior candidates for this position.

Is this full-time or contract?

Full-time for this Senior Marketing Manager, Brand Strategy role at Coinbase.

Senior Marketing Manager, Brand Strategy at Coinbase

Joblaze summary

The Senior Marketing Manager for Brand Strategy at Coinbase focuses on aligning the brand with customer experiences across various touchpoints, ensuring that marketing efforts resonate with the company's core values. This role requires expertise in brand and product strategy, as well as the ability to craft go-to-market plans that integrate insights from product and partnership teams. Ideal candidates will have a strong background in shaping brand narratives within organizations and possess persuasive writing skills. The position is part of a remote-first company that emphasizes collaboration through quarterly in-person sessions.

Joblaze insights

Listed today — first seen on Joblaze October 3, 2026. Last confirmed on Coinbase's careers page October 3, 2026.
Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 73% of 999 comparable senior sales/marketing roles in United States we track (median $150,000 across 195 companies).

Quick facts

Is the Senior Marketing Manager, Brand Strategy role remote?: Yes — Coinbase lists this as a fully remote position.
What's the salary range?: Coinbase lists $205,785–$242,100 for this role.
What seniority level is this role?: Coinbase targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Marketing Manager, Brand Strategy role at Coinbase.

From the original posting

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.

What you’ll do:

You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them

Required Skills and Experience:

Experience setting brand and product strategy either internally at companies or at agencies
Experience in shaping go to market strategy
Experience in delivering a brand across an organization, not just inside the marketing org
Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

#LI-Remote

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

$205,785—$242,100 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Standard company text repeated across Coinbase's postings is omitted here.

Senior Marketing Manager, Brand Strategy

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