CRM Lead
Lead the CRM strategy at Base Power Company, transforming leads into members through innovative communication and content strategies.
Posted by employer 2 days ago
First seen on Joblaze 22 hours ago
Last verified on the company career page 22 hours ago
What you'll build
- Own our CRM platform end to end
- Design, build, and optimize multi-step lifecycle journeys
- Build reporting and dashboards to track lifecycle KPIs
- Troubleshoot technical issues and maintain data integrity
- Write content across the funnel
Must have
- 3–7+ years in lifecycle marketing, CRM/marketing operations
- Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable
- Strong writing and copywriting ability
- Proven ability to create organic content strategies
- Strong organizational and project management skills
Requirements
- Experience
- 3–7 years
Not disclosed in this posting: compensation, visa sponsorship.
Joblaze summary
The CRM Lead at Base Power Company is responsible for developing and managing the company's CRM infrastructure, focusing on customer segmentation, automation, and content creation to convert leads into engaged members. This role requires expertise in lifecycle marketing and hands-on experience with CRM platforms like HubSpot or Braze, along with strong writing skills to craft compelling content across various channels. Ideal candidates will have 3 to 7 years of experience in fast-paced environments and a data-driven mindset. The position is part of a lean, results-oriented growth team that values accountability and rapid execution.
Joblaze insights
Quick facts
- Is the CRM Lead role remote?
- No — this is an on-site role in Austin, TX.
- How much experience is required?
- 3–7 years of relevant experience for this CRM Lead role.
- Where is the role based?
- Base Power Company is hiring for this position in Austin, TX.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Braze, HubSpot, Iterable.
- What seniority level is this role?
- Base Power Company targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this CRM Lead role at Base Power Company.
From the original posting
About the Role
This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content.
Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale.
If you love testing, data, segmentation, and building something category-defining from the ground up, this role is for you.
What You'll Do
CRM & Lifecycle Architecture
Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)
Copy & Content
Translate complex concepts into simple, consumer-friendly language
Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative
Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build
What You'll Bring
3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting
Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability
Proven ability to create organic content strategies that grow audience and engagement
Strong organizational and project management skills to coordinate across multiple stakeholders
A data-driven approach to measuring and improving performance
About the Team
The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Standard company text repeated across Base Power Company's postings is omitted here.