Demand Generation Coordinator, Customer Marketing
Join Elastic as a Demand Generation Coordinator to drive customer marketing campaigns and enhance customer lifecycle engagement.
Posted by employer 9 hours ago
First seen on Joblaze 3 hours ago
Last verified on the company career page 3 hours ago
Skills & Technologies
What you'll build
- Build integrated campaigns for every stage of the customer lifecycle
- Plan, build, execute, optimize, and report on customer marketing campaigns
- Engage with cross-functional teams to deliver effective campaigns
- Translate product and consumption signals into prescriptive campaigns
- Set up measurement on programs and drive meaningful business results
Must have
- 3+ years working in integrated demand generation or lifecycle marketing
- Solid background in email marketing building lifecycle nurture and trigger programs
- A history of owning programs end to end
Nice to have
- Experience with scaled ABM programs and Demandbase or equivalent ABM tool
- Experience with automation and CRM tools (Marketo, Salesforce)
- Genuinely integrate AI in your day-to-day work
AI in the day-to-day
Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
Requirements
- Experience
- 3+ years
Not disclosed in this posting: work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Demand Generation Coordinator for Customer Marketing at Elastic focuses on creating and managing integrated campaigns aimed at existing customers to drive adoption and renewals. This role requires expertise in lifecycle marketing, particularly in email and paid media, along with a strong analytical mindset to optimize campaign performance. Ideal candidates have at least three years of experience in B2B software marketing and are comfortable working cross-functionally in a fast-paced environment. The position emphasizes the use of AI tools to enhance campaign efficiency and effectiveness.
Joblaze insights
- Listed today — first seen on Joblaze September 26, 2026. Last confirmed on Elastic's careers page September 26, 2026.
- Starts at or below all 21 comparable mid sales/marketing roles in Canada we track (median $81,370 across 15 companies).
- AI appears in 1.4% of 74 comparable mid sales/marketing roles in Canada.
Quick facts
- What's the salary range?
- Elastic lists CAD 68,200–CAD 107,900 for this role.
- How much experience is required?
- At least 3 years of relevant experience for this Demand Generation Coordinator, Customer Marketing role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: ABM, AI, CRM, Email Marketing, demand generation.
- What seniority level is this role?
- Elastic targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Demand Generation Coordinator, Customer Marketing role at Elastic.
From the original posting
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
Elastic is on a mission to make data work for everyone, and some of our biggest growth is inside our existing customer base. As buying behaviour evolves we're rethinking how Customer Marketing generates and grows pipeline throughout the entire customer lifecycle, from initial onboarding to long-term expansion.
We're hiring a Demand Generation Coordinator, Customer Marketing. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic.
This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you'll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy.
What You Will Be Doing
- Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
- Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
- Partner cross-functionally:Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
- Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
- Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
- Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
- Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives
What You Bring
- 3+ years working in integrated demand generation or in lifecycle marketing within a B2B software environment.
- Solid background in email marketing building lifecycle nurture and trigger programs
- Bonus if you have experience with scaled ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)
- A history of owning programs end to end, from initial build through final reporting
- At ease with data, able to build campaign reporting and drive proactive optimizations
- A bias towards execution, you fail fast, get things done, and thrive in ambiguity
- Genuinely integrate AI in your day-to-day work, whether you've already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplier
- Highly responsive and collaborative, with the ability to communicate program status and performance clearly across teams
#LI-JM5
Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
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