Own the strategy and execution for the launch and growth of new products at a family technology company.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 9 hours ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Director of Growth Marketing at Greenlight is responsible for developing and executing strategies to launch and expand new products aimed at enhancing family safety and financial management. This role requires a strong background in marketing strategy, financial metrics, and operational execution, with a focus on driving revenue and pricing decisions. Ideal candidates will have experience in fast-paced tech environments and a proven track record in growth marketing. Greenlight is positioned for significant growth as it expands its offerings to meet the evolving needs of families.
From the original posting
Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.
At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.
We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.).
Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents know where their kids are, feel confident they are okay, and access help quickly when they are not. It's a natural extension of the trust families already place in us, and it's a category where we believe we can win. This role is blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment.