Director, Head of Product Marketing
Lead and elevate Twitch's global Product Marketing function, defining value propositions and bridging teams across the organization.
Posted by employer 1 day ago
First seen on Joblaze 23 hours ago
Last verified on the company career page 23 hours ago
What you'll build
- Architect the Global PMM Discipline
- Define the Value Translation for Creators
- Partner on the Core Discovery & Product Roadmap
- Bridge Product to Partnerships & BD
- Champion Data-Backed Market & Audience Insights
Must have
- 10+ years of relevant experience
- 5+ years experience managing and scaling high-performing teams
- Deep understanding of digital subcultures and streamer dynamics
- Demonstrated mastery of two-sided platform economics
- Exceptional written and narrative rigor
- High agency and bias for action
Requirements
- Experience
- 10+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Director, Head of Product Marketing at Twitch is responsible for establishing and leading the global product marketing function, focusing on creating compelling narratives that resonate with both creators and viewers. This role requires a deep understanding of the creator economy, strong narrative skills, and the ability to translate complex product features into clear value propositions. Ideal candidates will have over a decade of experience in high-growth tech environments, particularly in roles that bridge marketing and product development. The position emphasizes collaboration across various teams to ensure marketing efforts align with user needs and platform goals.
Joblaze insights
- Listed today — first seen on Joblaze September 26, 2026. Last confirmed on Twitch's careers page September 26, 2026.
- This exact title is also open at 2 other locations at Twitch: San Francisco, CA, United States, Irvine, CA, United States.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 45% of 197 comparable director sales/marketing roles in United States we track (median $197,650 across 96 companies).
Quick facts
- Is the Director, Head of Product Marketing role remote?
- It's hybrid — Twitch expects some on-site time in Seattle, WA, United States.
- What's the salary range?
- Twitch lists $187,000–$252,900 for this role.
- How much experience is required?
- At least 10 years of relevant experience for this Director, Head of Product Marketing role.
- Where is the role based?
- Twitch is hiring for this position in Seattle, WA, United States.
- What seniority level is this role?
- Twitch targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Director, Head of Product Marketing role at Twitch.
From the original posting
About the Role
Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:
- Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers
You Have:
- 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
- Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
- Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets
Job ID: TW9298
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Standard company text repeated across Twitch's postings is omitted here.