Enterprise Demand Generation Lead — North America

About the role

As Fivetran scales its Enterprise business, we're looking for a senior individual contributor – with a strong bias towards AI automation – to own the International Enterprise pipeline number across North America. You'll be the right hand to the Director of Global Demand, driving lead generation and territory hydration and ensuring the touchpoints and MQL volumes needed to hit Enterprise sales targets. You’ll build and run the always-on 1-to-many ABM engine for Enterprise accounts in North America: agent-driven workflows that turn account signals (intent, tech stack, CRM stage) into campaigns, creative, and landing pages, with guardrails and human review where it matters.

This is a strategy-and-execution role: you'll set the plan and roll up your sleeves with the team to make it work.

What you'll own

You'll own the North America enterprise pipeline number, with accountability for lead generation, territory hydration, and the touchpoint and MQL volumes needed to support sales targets. You'll execute account-specific programs to drive account engagement, lead generation and monitor the funnel from touchpoints through qualified opportunities and pipeline. You will own key paid channels, like LinkedIn and Meta, to drive these outcomes. Things you will build:

• Agentic workflows, using Claude or similar harnesses, that creates, launches, and optimizes LinkedIn and Meta campaigns across target-account tiers.
• Connections between ad platforms, Salesforce, and signal sources such as intent and tech-stack data, so audiences and creative update without manual list uploads.
• A weekly review loop where the system and you assess what worked and improve it.

You'll work across lifecycle marketing, customer marketing, ABM, product marketing, and regional teams to orchestrate integrated programs. Partnering with the Director of Global Demand and Regional Marketing and ABM leaders, you'll improve the demand operating model across North America.

What success looks like

• 6 months: target-account tiers and signals defined; an agent-assisted campaign workflow live for a first segment, with measurable gains in launch speed and cost per touchpoint or MQL.
• 12 months: the engine runs across the North America Enterprise account list with BDR handoff, and it improves itself through a regular review loop. Pipeline influence and BDR conversion on engaged accounts are tracked.

What we're looking for

Deep, hands-on expertise in paid media and account-based marketing for enterprise buyers (LinkedIn required), plus experience in at least one of lifecycle, customer, or product marketing.

Experience running multi-lifecycle stage campaigns targeting enterprise buying committees

Proficiency in using LLM harnesses to automate marketing tasks, and improve marketing performance

• Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.
• Excellent communication skills, specifically in communicating business outcomes, headwinds and tailwinds

You’ve built and shipped agentic or automated workflows in production, not just prompts: connecting APIs or MCP servers, defining guardrails, and measuring impact. Hands-on familiarity with CRM data (Salesforce), ad platform APIs, and signal tools is a strong plus.

You're comfortable operating as a senior IC who leads through influence rather than headcount. You should be comfortable galvanizing support behind an initiative when a number is at risk. You think in systems, you're fluent in the metrics that matter, and you move fluidly between setting strategy and executing the work yourself.

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