Senior Integrated Campaigns Manager

About the Role:

As our Integrated Campaign Manager you will execute global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. This will include building and leading Vercel’s executive engagement program, creating high-impact experiences that deepen strategic relationships, strengthen Vercel’s position with senior technology leaders, and accelerate enterprise growth.

You will own the full lifecycle of a portfolio of executive campaigns & programs including executive roundtables, advisory councils, and thought leadership. At the center of this portfolio, you will build Vercel’s Executive Briefing Center program from the ground up, turning strategic customer visits into a signature experience that advances priority opportunities and showcases where the web is going.

You will partner closely with Sales, Product, Engineering, Marketing, Customer Success, and Vercel’s executive team, representing our brand at its most senior customer touchpoints.

This is a builder role. You will define Vercel’s executive engagement strategy, establish the Executive Briefing Center playbook, develop the content and speaker ecosystem, and create the operating model and measurement framework needed to scale the program globally.

The role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF office.

What You Will Do:

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Develop and own Vercel’s executive engagement strategy, defining priority audiences, program formats, annual themes, and engagement journeys aligned with company and go-to-market priorities
• Design, launch, and operate Vercel’s Executive Briefing Center program, including its intake process, qualification criteria, scheduling workflows, service standards, and measurement framework
• Partner with Sales and account teams to define briefing objectives, build customized agendas, and align each experience to the customer’s business priorities and the opportunity strategy
• Develop cohesive executive-level narratives and program themes in partnership with Product Marketing, Brand, Communications, and Content
• Recruit, brief, and coach executive and technical speakers, ensuring every interaction is relevant, credible, and consistent with Vercel’s company and product narrative
• Own the end-to-end experience for executive briefings and events, including programming, space design, demos, technology, hospitality, catering, branding, and attendee communications
• Build and maintain a scalable library of executive content, discussion frameworks, customer stories, briefing modules, and demo experiences
• Manage program operations, including budgets, vendors, capacity planning, briefing and event calendars, and cross-functional workbacks
• Define and report on program performance, including executive engagement, priority-account participation, pipeline influenced, deal acceleration, relationship progression, repeat participation, and attendee satisfaction

About You:

• 6+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning full funnel campaigns end to end, with clear pipeline and revenue impact you can point to
• You have run high-stakes programs involving C-level customers and internal executives, and you are calm and precise under pressure
• Exceptional program management skills: you juggle many briefings at different stages without letting details slip
• Strong business acumen and the ability to translate account strategy into a compelling briefing agenda
• Confident communicator who can brief a CEO, coach a speaker, and negotiate with a vendor in the same afternoon
• Comfortable with a technical audience and product; you can hold your own in conversations about developer platforms, cloud infrastructure, and AI
• Data-oriented: you measure what matters and can articulate program ROI to leadership
• Based in or willing to relocate to the San Francisco Bay Area, with flexibility for occasional travel

Bonus If You:

• Have built an Executive Briefing Center or exec marketing programs from zero to scale
• Have experience with briefing management platforms and CRM reporting (Salesforce)
• Have worked closely with developer or infrastructure products
• Have experience designing physical brand spaces or customer experience centers

The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

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