Lead marketing efforts in Japan as the founding Field Marketer, driving pipeline impact and executing high-touch programs.
Posted by employer 1 day ago
First seen on Joblaze 1 day ago
Last verified on the company career page 7 hours ago
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Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The Field Marketing Manager at Cursor is responsible for driving growth in the Japan region by creating and executing tailored marketing programs aimed at large enterprise accounts. This role requires expertise in B2B SaaS marketing, with a strong focus on pipeline generation and account-based strategies, utilizing a mix of events and digital initiatives. Ideal candidates have 5-8 years of relevant experience and a deep understanding of the enterprise sales landscape, particularly in engaging technical decision-makers. The position emphasizes a data-driven approach and collaboration with sales teams to ensure alignment and maximize impact.
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From the original posting
About the role
As our founding Field Marketer, you will be the primary growth engine and lead marketing architect for the Japan region, responsible for translating our global strategy into localized, high-impact programs to both land and expand in the largest enterprise accounts.
We are looking for a high-energy, revenue-minded marketing strategist who can alternate between strategic pipeline and account planning with the Sales Team and flawless execution of experiences for customer executives. If you are obsessed with driving pipeline impact from high-touch, standout programs and are a self-starter that thrives at the intersection of technical innovation and enterprise GTM, we want you!
What You’ll Do
Design the Regional Playbook: Build and execute a data-driven marketing plan tailored to your region’s specific needs, focusing on the largest enterprise accounts.
Master the Land & Expand: Own the regional pipeline target. You will deploy a mix of high-touch events, executive roundtables, thought leadership roadshows, industry tradeshows, and account-based activations to identify and accelerate opportunities that ensure wall-to-wall adoption in our highest potential accounts.
Creative Agility: Fearlessly think outside the standard playbook to deploy memorable experiences across in person, virtual and next gen marketing formats as well as the operational workflows that bring them to life. Be ready and eager to break the mold and go big!
Big Picture Operator: Be excited to bring the SpaceXAI mission and story to our customers by partnering with corporate marketing to ensure sharp messaging at every touchpoint.
Sales Partner: Act as the strategic marketing partner to Regional Sales Teams. You’ll lead marketing planning calls, provide account-level insights, analyze regional pipeline trends, ensure absolute alignment on account priorities and maximize the adoption and impact of all marketing efforts.
Event Orchestration: Obsess over the end-to-end details of every program with total ownership, from ideation, to promotion, to vendor management, to onsite experience, and follow-up, going beyond just day-of execution.
Data-Driven Iteration: Track every dollar spent against pipeline generated. Manage your regional budget with a focus on high-impact investments.
Feedback Loop: Serve as the "eyes and ears" of the field. Provide the Corporate Marketing teams with real-time feedback, needs and ideas on messaging resonance and competitive shifts.
Your DNA
The Enterprise Specialist: You have 5–8+ years of experience in Field or Revenue Marketing within B2B SaaS. You understand the complexity of selling to the CTO, VP of Engineering, and CISO.
The Revenue Mindset: You don’t care about "leads"; you care about pipeline and ARR. You speak the language of sales and aren't afraid to be held to a pipeline number.
The "Gritty" Optimizer: You are a self-starter who can build a program from a blank sheet of paper and then obsessively optimize it based on the data.
Exceptional Communicator: Whether it’s writing a personalized invite to a CIO or presenting a quarterly business review (QBR) to leadership, your communication is sharp, professional, and persuasive. Fluency in both English and Japanese.
Standard company text repeated across Cursor's postings is omitted here.