Founding AE – Founder's Office

About the team

The Founder's Office – GTM Innovation Team works directly with our CEO, Dan Lee, on GTM innovation: testing new products, new motions and new ways of selling, then figuring out what's ready to scale across the company. Internally, we call the people on this team our astronauts.

The team is small and new. Today it includes a GTM leader who is taking our newest product to market and a GTM engineer who extends Dan's reach on deals, executive relationships and pipeline. You'll join as a peer, sitting between the product team building something new and the sales team that will eventually sell it at scale.

The role

We're hiring a Founding AE to sell Nooks' newest products before there is a playbook for them. You'll take products from early access to repeatable revenue: finding the first buyers, running fast trials, closing lighthouse customers and turning what you learn into the motion our broader sales team will run.

This is not a standard, scaled AE role. You'll work side by side with Dan, our founders and the product team. You'll carry a number, but your job is just as much to figure out who buys, why they buy, how we price it and the fastest path from first call to live customer. When a product is ready to scale, you'll help hand it to the broader sales team and move on to the next bet.

What you'll do

• Own the full sales cycle for new products, from first conversation through trial, close and handoff to onboarding.

• Get customers live fast. Define the minimum a customer needs to start a trial, cut unnecessary steps and create urgency on both sides.

• Find the right buyers. Test ICP, persona and messaging hypotheses, and learn where each product lands best.

• Shape pricing and packaging with our founders as you learn what customers will pay for.

• Partner with product and engineering. Bring customer feedback into the roadmap and help decide what has to ship before a product can scale.

• Work across the GTM org. Partner with AEs, CSMs and marketing on sourced opportunities, existing customers and launch campaigns.

• Build the playbook. Document what works, including pitch, demo flow, trial criteria and objection handling, so the broader sales team can scale it.

What we're looking for

• 4+ years of quota-carrying B2B SaaS sales experience with a consistent record of closing.

• Experience selling a new product, opening a new market or being an early AE at a startup.

• Comfort selling something that is still being built, and the judgment to know what to promise.

• A bias for action. You move deals forward without waiting for a process to exist.

• Strong product intuition and credibility with technical buyers and senior executives.

• Curiosity and pattern recognition. You turn customer conversations into clear insight for product and GTM.

• Low ego and high ownership. You're as happy writing the playbook as you are closing the deal.

Nice to have

• Experience selling AI, automation or agent products.

• Experience as a founder, a founding AE or in a founder's office role.

Why this role

• Work directly with the CEO. You'll be part of the Founder's Office and in the room for the decisions that shape our next products.

• Be first on what's next. You'll sell products before anyone else at Nooks does and help define how they go to market.

• Startup scope with real momentum. You get a 0-to-1 mandate, plus 2,000+ customers and a sales team ready to scale what works.

• Grow fast. The skills here, including selling, pricing, launching and building teams, set you up for GTM leadership.