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Future Opportunities: Franchise Sales

Join Gusto's Franchise Sales team and help shape the future of franchise partnerships in a fast-paced environment.

Location
Atlanta, GA, United States
Compensation
Not disclosed
Level
Not specified
Type
full time · Hybrid

Posted by employer 1 day ago

First seen on Joblaze 12 hours ago

Last verified on the company career page 12 hours ago

What you'll build

  • Build pipeline
  • Own the relationship
  • Close the deal
  • Drive adoption
  • Help build the playbook

Must have

  • Outbound experience
  • Payroll sales experience
  • Relationship skills
  • Deal experience
  • Franchise familiarity

Nice to have

  • Data comfort
  • AI experience
  • Builder mindset

Practical constraints

  • Some roles travel to conferences and in-market events

AI in the day-to-day

AI is a fundamental part of how work gets done at Gusto.

Not disclosed in this posting: compensation, seniority, years of experience, visa sponsorship.

Benefits

401k Match Equity/Stock Options Health Insurance

Joblaze summary

In the Franchise Sales role at Gusto, team members engage in building relationships with franchisors and franchise owners, focusing on pipeline development and deal closure. Candidates should possess experience in outbound sales, particularly in payroll or HR products, and demonstrate strong relationship management skills. This position is suitable for individuals with a builder mindset who are comfortable navigating the complexities of franchise ecosystems. Gusto's Franchise team is still developing its sales playbook, allowing new hires to contribute to shaping strategies as the program evolves.

Joblaze insights

  • Listed today — first seen on Joblaze November 11, 2026. Last confirmed on Gusto's careers page November 11, 2026.

Quick facts

Is the Future Opportunities: Franchise Sales role remote?
It's hybrid — Gusto expects some on-site time in Atlanta, GA, United States.
Where is the role based?
Gusto is hiring for this position in Atlanta, GA, United States.
Is this full-time or contract?
Full-time for this Future Opportunities: Franchise Sales role at Gusto.

From the original posting


About Gusto

Submit your interest to join our Franchise Sales team!

Gusto is seeking Franchise Sellers who thrive in a fast-paced, builder environment and are interested in being considered for future start dates in 2027. If you’d like to be considered for future opportunities with our team, please complete the form below and upload your resume.

About the Role:

Franchise is one of Gusto’s newest and fastest-growing channels, and it represents a massive, largely untapped market. Our team works the market from two sides. We partner with franchisors, the brands, so Gusto is easy for them to approve and recommend. We also sell directly to franchise owners and multi-unit operators, so franchisees have a clear reason to choose us.

Franchisors protect their brand, support independent owner-operators, and operate within legal limits on how they can endorse vendors. A signed agreement doesn’t guarantee adoption, so the two sides work hand in hand. Partner Managers recruit and sign franchisors, structure agreements, and manage those partnerships over time. Account Executives run an outbound motion into the franchisees in those networks, closing new business that can scale across locations.

This playbook is still being built. Everyone on the team helps shape how Gusto sells into franchise ecosystems as we grow this program into a durable revenue engine for the company.

The Franchise team hires at multiple different levels, and types of roles. Here’s a high level of what you would do day-to-day:

  • Build pipeline: Find and win new business through outbound outreach, referrals, events, and industry networks. For Partner Managers that means franchisors. For AEs it means franchise owners and multi-unit operators.
  • Own the relationship: Work with senior decision-makers, from brand leaders to regional operators. Guide them from first conversation through signature and beyond.
  • Close the deal: Run the process from discovery to signed agreement. Partner Managers structure and negotiate partnership terms. AEs close new customers.
  • Drive adoption: Turn a signed deal into real usage. Work with Marketing, Sales Ops, Revenue Operations, and Legal to activate franchise networks and build referenceable wins.
  • Show up in the community: Represent Gusto at franchise conferences and industry events, and follow up so those events turn into results.
  • Hit your goals: Forecast accurately, track your pipeline, and deliver against your targets.
  • Help build the playbook: Test what works, share what you learn, and help shape how Gusto sells into franchise ecosystems.

Positions available in the future range across multiple levels. Here’s what we're looking for:

  • Outbound experience: You’ve built your own pipeline in partnerships, or B2B sales, and you’re comfortable starting conversations from scratch.
  • Payroll sales experience: You’ve sold payroll or a similar HR and compliance product, and you can speak to the pain points business owners face with payroll, benefits, and compliance.
  • Relationship skills: You’re confident with senior executives and business owners, and you know how to earn trust and negotiate.
  • Deal experience: You’ve closed commercial deals, such as partnership agreements or SaaS contracts. Experience with terms like revenue share is a plus.
  • Franchise familiarity: You understand how franchisors, franchisees, or multi-unit businesses work.
  • Data comfort: You set goals, forecast, and report on your performance without hand-holding.
  • AI experience: You use AI tools to research prospects, personalize outreach, and work faster, and you check the output before it goes out.
  • Builder mindset: You’re self-directed and resourceful, and you like building something new.
  • Travel: Some roles travel to conferences and in-market events, depending on the role.

At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like "Head of X" instead of a rank word like "Director" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.

Standard company text repeated across Gusto's postings is omitted here.

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